ObjectiveThis article revisits the prevalent use of content analysis for examining terrorist propaganda in response to the methodological stagnation and aims to propose a novel methodological framework for understanding terrorist propaganda.MethodBorrowing from Quentin Skinner's intellectual works and using a terrorist propaganda video as our case study, we construct an analytical framework and apply it into practice.ResultsThe application of this approach yields and enlightens a prevalent speech act of inviting performed through terrorist propaganda.ConclusionWe highlight the role of an innovative methodological approach that underscores the role of revolutionary political concepts in legitimizing violent jihadist activities.