“…These emotions, i.e., arousal and valence were predicted successfully with 90% and 80% (Ding, Wang, Hu & Wang, 2008). Lucassen, Gevers and Gijsenij (2011) showed that texture has an important impact on colour response especially for hard-soft scale and works on decreasing weight for masculine-feminine, heavy-light, and warm-cool emotion scales (Lucassen, Gevers & Gijsenij, 2011). Adler (2017) indicated that previous research studies indicated that 'Hue' is described by the dominant wavelength affecting our emotions.…”