2021
DOI: 10.3991/ijim.v15i17.22509
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TF-IDF Decision Matrix to Measure Customers’ Satisfaction of Ride Hailing Mobile Application Services: Multi-Criteria Decision-Making Approach

Abstract: In recent years, the use of ride hailing mobile application services is increasing exponentially. Customers’ expectation of these phone services varies and change dynamically as the needs of each individual also vary. Customer reviews about mobile application are honest, voluntary opinions; and these could become essential input for mobile application providers to measure satisfaction. However, managing a large number of reviews into actionable plans could be challenging. This study combines the Term Frequency… Show more

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Cited by 3 publications
(1 citation statement)
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“…Categorical data processing requires TF-IDF weighting before determining the optimal number of clusters using the elbow method. TF-IDF is obtained by multiplying term frequency (TF) with inverse document frequency (IDF) [17]. Inverse document frequency will identify that the occurrence of a term with a high frequency in data or documents is significant.…”
Section: Methodsmentioning
confidence: 99%
“…Categorical data processing requires TF-IDF weighting before determining the optimal number of clusters using the elbow method. TF-IDF is obtained by multiplying term frequency (TF) with inverse document frequency (IDF) [17]. Inverse document frequency will identify that the occurrence of a term with a high frequency in data or documents is significant.…”
Section: Methodsmentioning
confidence: 99%