Thank you for donating: a survey of Australian donorsʼ and nondonorsʼ orientations toward noncash incentives for blood donation

Abstract

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An Australian trial of the effectiveness of a discount reward to increase plasma donor retention and frequency of donation

“…Only, 8% ( n = 6) of participants indicated they declined because they did not want or need further acknowledgement. These responses support previous indications that non‐cash incentives do not cause reputational damage to the BCA [22]. During the course of the trial, no complaints were made about the use of the discount vouchers, and there were no comments made about discount vouchers on the organization’s social media sites.…”

“…For the intervention group only, donor response to the discount voucher (accept/decline), use of the voucher (yes/no) and time to redeem (# days) were collected. Reputational concerns are also considered by BCAs when introducing reward and recognition schemes for donors, as reputation can influence donation decisions [22,29]. Therefore, donors who declined the reward offer were asked to give a reason for declining.…”

“…Excluding plasma apheresis donors from the trial, Myhal et al [21] found no difference in the proportion of whole blood donors registering to give blood again following a 'reward' (antitheft credit-card sleeve) or standard 'thankyou'. Recently, Van Dyke et al [22] found that most Australian blood donors and non-donors hold either neutral or positive views towards the effectiveness of non-cash incentives for whole blood and plasma donation as well as towards the BCA introducing the incentive. However, there was no single type of non-cash incentive that appealed to all donors.…”

“…Recently, Van Dyke et al . [22] found that most Australian blood donors and non‐donors hold either neutral or positive views towards the effectiveness of non‐cash incentives for whole blood and plasma donation as well as towards the BCA introducing the incentive. However, there was no single type of non‐cash incentive that appealed to all donors.…”

Symbolic incentives can affect the frequency of blood and plasma donations: Evidence from 12 years of donors’ behavior and donation awards

“…Extrinsic motivations derive from material incentives (Bednall and Bove, 2011;France et al, 2014), but need not be monetary in nature (Chell et al, 2018). The effects of monetary incentives have been extensively investigated with mixed results (Niza et al, 2013;Weidmann et al, 2014;Van Dyke et al, 2020;Lacetera et al, 2012), and the actual possibility to introduce this kind of remunerative incentives depends largely on the national legislation of the country in which the transfusional system is situated (Group, 2012;Allain, 2011). Blood centers in different countries have implemented policies encompassing both monetary and non-monetary incentives for donors, but their efficacy depend from individual characteristics, donors experience and contextual factors (Piersma et al, 2017).…”