“…Even those research ethicists who advocate universal principles and non-consequentialist approaches to ethics concede that ethical decision making requires contextualised interpretation and emphasis on relationships (Rallis, 2010;Rallis, Rossman, & Gajda, 2007). In brief, while there are no universal recipes for ethical research, it is reasonable to argue that ethical research in online environments requires a micro-ethical approach (Guillemin & Gillam, 2004) focused on relationship building (Rallis et al, 2007) that attends to issues of power (James & Busher, 2006), seduction, and obscenity (Baudrillard, 2003(Baudrillard, , 2012.…”