The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smokers Attitudes

Gagné, Lynda

doi:10.1080/10810730701854029

Cited by 4 publications

(3 citation statements)

References 30 publications

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“…In a series of large cross-sectional surveys, confirmed awareness of at least one ‘truth’ television advert (aired at low to moderate intensity over 4 years) was associated with five of nine anti-smoking beliefs and stronger desire to quit completely 15. A longitudinal evaluation of a moderate intensity 5-week campaign emphasising the benefits of cessation found modest improvements in attitudes towards the adverse impacts of smoking among young adults, compared with those in a non-campaign area 11. A MMC aimed at Maori smokers and recent quitters in New Zealand found 54% reported the campaign made them more likely to quit, but no change in quit intentions was observed before versus after the campaign 12.…”

Section: Resultsmentioning

confidence: 98%

Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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Objective This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. Methods The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English were excluded, as well as letters and editorials. Screening of abstracts yielded 194 potentially relevant articles. Abstracts were evaluated by 2 authors, excluding articles that focused on populations other than adults and according to other specified criteria, resulting in 26 studies reported in 29 articles. Studies were categorised as (a) population-based studies of campaign effects and (b) studies comparing message types, using either population-based or forced exposure methods. Findings of subgroup differences for each study were noted, as well as study strengths and limitations. Results Overall, the studies have strengthened the evidence that mass media campaigns conducted in the context of comprehensive tobacco control programmes can promote quitting and reduce adult smoking prevalence, but that campaign reach, intensity, duration and message type may influence success. Achievement of sufficient population exposure is vital, especially for lower socioeconomic status smokers, with television remaining the primary channel to effectively reach and influence adult smokers. Studies comparing different message types found negative health effects messages most effective at generating increased knowledge, beliefs, positive perceived effectiveness ratings, or quitting behaviour, while there was more mixed evidence for other message types. A few studies further suggest that negative health effects messages may also contribute to reductions in socioeconomic disparities in smoking. Conclusions Mass media campaigns to promote quitting are important investments as part of comprehensive tobacco control programmes to educate about the harms of smoking, set the agenda for discussion, change smoking attitudes and beliefs, increase quitting intentions and quit attempts, and reduce adult smoking prevalence. Jurisdictions should aim for high reach and consistent exposure over time with preference towards negative health effects messages.

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Section: Resultsmentioning

confidence: 98%

Mass media campaigns to promote smoking cessation among adults: an integrative review

2012

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“…Educational mass media campaigns against smoking can be an effective means of changing attitudes (1–3) and behaviors (4–8) related to tobacco use. Media campaigns have the potential to change social perceptions of smoking (1,2) and knowledge about the dangers of secondhand smoke (SHS) (2) and thus may increase support for smoke-free environments.…”

Section: Introductionmentioning

confidence: 99%

Antismoking Mass Media Campaigns and Support for Smoke-Free Environments, Mobile County, Alabama, 2011–2012

Fosson¹,

McCallum²,

Conaway³

2014

Prev. Chronic Dis.

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IntroductionIn 2011, the Mobile County Health Department began a 12-month antismoking educational media campaign to educate citizens on the dangers of secondhand smoke. The campaign overlapped with the Centers for Disease Control and Prevention’s 3-month national antismoking Tips from Former Smokers media campaign. We aimed to evaluate the effect of these campaigns on support for smoke-free environments and knowledge of the dangers of secondhand smoke.MethodsCross-sectional precampaign and postcampaign telephone surveys collected data from a random sample of Mobile County adults in the summers of 2011 and 2012. Outcome measures included changes in support for smoke-free environments and knowledge of the dangers of secondhand smoke. The participation rate among the households that were successfully reached was 45% in 2011 and 44% in 2012.ResultsOn the postcampaign survey, 80.9% of respondents reported seeing a television advertisement, 29.9% reported hearing a radio advertisement, and 49.0% reported seeing a billboard. Overall, support for smoke-free bars increased significantly after the intervention (38.1% to 43.8%; P = .01) but not for workplaces or restaurants. Self-reported exposure to the media campaign was associated with higher levels of support for smoke-free workplaces, restaurants, and bars.ConclusionEducational mass media campaigns have the potential to increase support for smoke-free protections and may increase knowledge about the dangers of secondhand smoke among certain populations.

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“…Media campaigns combined with community program have been shown effective in increasing public awareness of the harmful effects of smoking and SHS as well as promoting use of smoking-cessation services (Bala, Strzeszynski, & Cahill, 2008;Biener et al, 2006;Borland & Balmford, 2003;Gagne, 2008). To ensure widespread awareness of and compliance with the amended act, the Taiwan Bureau of Health Promotion partnered with 25 county governments to implement several communication strategies including media campaigns and community education programs.…”

Section: Media Campaignsmentioning

confidence: 98%

Effect of Media Campaigns and Smoke-Free Ordinance on Public Awareness and Secondhand Smoke Exposure in Taiwan

Chung¹,

Chuang

et al. 2011

Journal of Health Communication

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This study evaluated the effect of Taiwan's smoke-free ordinance and media campaigns on public awareness and secondhand smoke exposure. The authors conducted 3 waves of research--in July 2008 (before media campaigns), in December 2008 (during media campaigns), and in March 2009 (3 months after implementation of the smoke-free law). National representative samples of 1074, 1084, and 1094 people, respectively, were interviewed successfully by telephone in the 3 surveys. The results showed that general awareness of smoke-free workplace legislation rose dramatically from 28.5% in July 2008 to 87.6% in December 2008 to 93.6% in March 2009. Exposure to secondhand smoke in the workplace fell from 28.5% in July 2008 to 24.9% in December 2008 to 7.3% in March 2009, and household secondhand smoke exposure decreased from 36.8% to 34.3% to 21.3%, respectively, during the same period. Multivariate analyses results indicated that media campaigns, smoke-free ordinance implementation, having higher education, and having higher income were associated with more awareness of the smoke-free workplace legislation. In addition, smoke-free ordinance implementation, being female, having higher education, and having higher income were associated with less likelihood of reporting secondhand smoke exposure in the workplace. In conclusion, smoke-free ordinance implementation and media campaigns were effective in raising public awareness of the new law and reducing secondhand smoke exposure in workplaces, in public places, and at home.

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The 2005 British Columbia Smoking Cessation Mass Media Campaign and Short-term Changes in Smokers Attitudes

Cited by 4 publications

References 30 publications

Mass media campaigns to promote smoking cessation among adults: an integrative review

Mass media campaigns to promote smoking cessation among adults: an integrative review

Antismoking Mass Media Campaigns and Support for Smoke-Free Environments, Mobile County, Alabama, 2011–2012

Effect of Media Campaigns and Smoke-Free Ordinance on Public Awareness and Secondhand Smoke Exposure in Taiwan

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