The 21st Century Development of Products: Where Customer
                    Guidance is Taking Us

Moskowitz, Howard R.; Krieger, Bert; Lieberman, L. Ettinger

doi:10.4135/9781452240558.n4

Leading Edge Marketing Research: 21st-Century Tools And Practices 2012

DOI: 10.4135/9781452240558.n4

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The 21st Century Development of Products: Where Customer Guidance is Taking Us

Howard R. Moskowitz¹,

Bert Krieger²,

L. Ettinger Lieberman³

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The 21st Century Development of Products: Where Customer Guidance is Taking Us

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