PT. CBD is a company that imports and distributes skincare cosmetics from Korea. The product distribution process flow often results in product returns which cause losses for the company. For this reason, this research aims to analyze the most specific reasons for product returns and find out the factors that cause product returns. Of the total number of returns, there were 14,901 pcs in 2022 and the largest return was in the Sheetmask (CA-10) category, 6,574 pcs. To minimize this, the Seven Tools and 5W1H methods are used . After further research, it was discovered that the results obtained showed that the most specific reason for returns was due to aging stock or goods with a shelf life of more than 3 months with the highest percentage of product returns being 51%, while the company's safe return limit must not exceed 15%. The main factor is that these returns are caused by human factors, namely lack of employee discipline regarding SOPs due to incorrect stock monitoring analysis methods or lack of control over the delivery of goods, so they have to carry out product planning properly and then create a checksheet to control the incoming and outgoing goods.