The A<sup>2</sup>SC<sup>2</sup>Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Priester, Joseph R.; Nayakankuppam, Dhananjay; Fleming, Monique A.; Godek, John

doi:10.1086/380290

Cited by 157 publications

(125 citation statements)

References 29 publications

Supporting

Mentioning

116

Contrasting

Unclassified

Order By: Relevance

“…Brand attitude strength predicts behaviors of interest to firms, including brand consideration, purchase intention, purchase behavior and brand choice (Priester and Nayakankuppam 2004). Substantial empirical research indicates that brand attitude influences customer evaluations of brands (Aaker and Keller 1990;Low and Lamb Jr 2000).…”

Section: Brand Attitudementioning

confidence: 99%

The effect of social media communication on consumer perceptions of brands

Schivinski

Dąbrowski

2014

Journal of Marketing Communications

619

400

View full text Add to dashboard Cite

Researchers and brand managers have limited understanding of the effects social media communication has on how consumers perceive brands. We investigated 504 Facebook users in order to observe the impact of firm-created and user-generated social media communication on brand equity, brand attitude and purchase intention by using a standardized online survey throughout Poland. To test the conceptual model, we analyzed 60 brands across three different industries: non-alcoholic beverages, clothing and mobile network operators. When analyzing the data, we applied the structural equation modeling technique to both investigate the interplay of firm-created and user-generated social media communication and examine industry-specific differences. The results of the empirical studies showed that usergenerated social media communication had a positive influence on both brand equity and brand attitude, whereas firm-created social media communication affected only brand attitude. Both brand equity and brand attitude were shown to have a positive influence on purchase intention. In addition, we assessed measurement invariance using a multi-group structural modeling equation. The findings revealed that the proposed measurement model was invariant across the researched industries. However, structural path differences were detected across the models.

show abstract

Section: Brand Attitudementioning

confidence: 99%

The effect of social media communication on consumer perceptions of brands

Schivinski

Dąbrowski

2014

Journal of Marketing Communications

619

400

View full text Add to dashboard Cite

show abstract

“…Familiarity may moderate the relative influence of different kinds of antecedents on attitudes or images and on the influence of both image and attitude on a tourist's behavior [36]. As national (or destination) information becomes more available to the tourist, the tourist develops stronger and more impactful attitudes toward that country's destination imagery; the end result of this process is more potent destination images that have greater power to influence tourist behavior [37]. In this context, destination and product familiarity has a potential moderating role between country image, attitude, and intention to visit.…”

Section: The Moderating Effect Of Familiaritymentioning

confidence: 99%

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

Kim

Kwon

2018

Sustainability

View full text Add to dashboard Cite

Abstract:The aim of this study was to investigate country image and attitudes on Tanzanian tourists' intention to visit Korea. It also aimed to examine the moderating effects of destination and product familiarities in the relationship between country image and attitudes on future visit intention. We utilized data collected from 350 college students in Tanzania and found that participants' cognitive image of Korea significantly influenced their affective image, in turn affecting attitudes toward country, products, and cuisine. Attitudes toward country, products, and cuisine, in turn, had positive effects on visit intention. We also showed the moderating effects of destination and product familiarities among the interrelationships.

show abstract

“…The seminal work by Fishbein and Ajzen (1975) set a foundation for consumer research, as attitudes influence behavior through behavioral intentions. This theoretical notion is further validated by empirical research showing that brand attitude affects brand consideration, purchase intention, purchase behavior and brand choice (Fazio and Petty 2007;Petty et al 1995;Priester et al 2004). Bearing in mind that data on actual behavior is generally difficult to obtain, constructs such as brand attitude serve an important role as potential predictors of behavior.…”

Section: The Self-concept and Consumptionmentioning

confidence: 89%

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

González-Jiménez

2017

AMS Rev

View full text Add to dashboard Cite

Consumer research has paid scant attention to the full spectrum of a consumer's self-concept life cycle and its subsequent impact on brand attitude. This article presents a conceptual framework that provides the foundation for future research on how the self-concept, across its full life cycle, impacts brand attitude. The article considers the development of the self-concept from childhood to late adulthood, and integrates findings from various disciplines into a comprehensive framework. The factors in the framework affecting the self-concept are global culture, life events, as well as cognitive and desired age. The article offers six propositions to guide future research and encourage more interdisciplinary work, as well as guiding the application of a broader perspective in terms of the self-concept's full life-span. Moreover, the article also presents methodological and managerial implications on how to use branding approaches that target specific consumer segments according to their self-concepts' life cycle.

show abstract

The A²SC²Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Cited by 157 publications

References 29 publications

The effect of social media communication on consumer perceptions of brands

The effect of social media communication on consumer perceptions of brands

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

Contact Info

Product

Resources

About

The A2SC2Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice

Cited by 157 publications

References 29 publications

The effect of social media communication on consumer perceptions of brands

The effect of social media communication on consumer perceptions of brands

Examining the Relationships of Image and Attitude on Visit Intention to Korea among Tanzanian College Students: The Moderating Effect of Familiarity

The self-concept life cycle and brand perceptions: An interdisciplinary perspective

Contact Info

Product

Resources

About

The A²SC²Model: The Influence of Attitudes and Attitude Strength on Consideration and Choice