The ABC and Multimedia

Griffith, Colin

doi:10.1177/1329878x9608100109

Cited by 6 publications

(2 citation statements)

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“…The selection of the ABC as this article's central case-study is prompted by several factors beyond those of geographical proximity and authorial familiarity. Historically, the ABC proved itself an early enthusiast and innovator in the sphere of providing PSBing content over the World Wide Web (Burns, 2000;Griffith, 1996;Hills and Michalis, 2000). Podcasting therefore builds directly upon and significantly extends existing ABC corporate policy regarding content multi-purposing across digital platforms.…”

Section: Choice Of Case-study and Methodological Rationalementioning

confidence: 99%

Servicing ‘self-scheduling consumers’

Murray

2009

Global Media and Communication

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Podcasting has moved rapidly from the underground and pirate radio fringe to the heart of public-service media, with the BBC, NPR, CBC and Australia’s ABC all early adopters of the technology. The public-service broadcasting (PSBing) ethos appears both compatible with, and challenged by, the podcasting phenomenon. Podcasting’s appeal lies in its capacity for time-shifting, portable consumption and global distribution of audio content. Moreover, podcasting piggybacks on existing distribution infrastructure, and is particularly appealing to technologically savvy youth audiences whom public-service broadcasters (PSBers) traditionally have difficulty attracting. Yet podcasting simultaneously creates highly fragmented audiences with doubtful brand loyalty. Equally problematically, the medium’s relationship to commercial media has been close from its inception, as the term ‘podcasting’ itself suggests. It is precisely podcasting’s complex relationship with PSBing ideals — both complementary and potentially conflictual — which makes it such a rich case-study for examining the continued viability of PSBing in the digital media environment.

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Section: Choice Of Case-study and Methodological Rationalementioning

confidence: 99%

Servicing ‘self-scheduling consumers’

Murray

2009

Global Media and Communication

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“…A cost-cutting program is recommended. According to Griffith (1996), the current ABC budget is stretched to fund radio, television and orchestral activities, let alone expand into the area of multimedia.…”

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confidence: 99%

Farming on Air: New Zealand Farmers and Rural Radio Programming

Fountaine¹

1999

Media International Australia

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In the light of funding cuts for New Zealand and Australian public service broadcasters, this article examines the impact of Radio New Zealand's restructuring on one key audience group: farmers. The results of a mail survey of the agricultural community indicate that the recent changes have had a negative effect on the specialist rural programs. Supporting the notion that the specialist news media are an important component in the information-sharing process, agricultural publications were judged the most important source of news overall, and Radio New Zealand's rural programming the most important broadcast source.

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Institutional Frameworks and Losing the Field

Small

2021

Strangling Aunty: Perilous Times for the Australian Broadcasting Corporation

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The ABC and Multimedia

Cited by 6 publications

References 0 publications

Servicing ‘self-scheduling consumers’

Servicing ‘self-scheduling consumers’

Farming on Air: New Zealand Farmers and Rural Radio Programming

Institutional Frameworks and Losing the Field

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