“…The practice of lone consumption has been observed within coffee shops (Broadway and Engelhardt, 2019; Broadway et al, 2018) but there is little explanation of the motives for and outcomes of such experiences. Lone consumption is highlighted in only a few contexts, mostly relating to travel and tourism (Bianchi, 2016; Jordan, 2008; Laesser et al, 2009; Lai et al, 2015; Wu et al, 2017) with the underpinning assumption that the ‘lone’ aspect is not by choice but a situation that the consumer must simply deal with. For example, as a solo business traveller (Wu et al, 2017), or from a gendered perspective (Jordan, 2008; Wilson and Little, 2005), rather than focusing on the experience of the lone consumer as a positive, enjoyable and intended activity.…”