“…The Cameroonian health care system, especially in rural areas relies to a large extent on family and replacement donors (Tagny et al , ; WHO, ). In line with previous findings, altruism, either personally motivated or prompted by religion, was an important reason for blood donation in this population (Agbovi et al , ; Hassall et al , ; Duboz et al , ). Most did not perceive remuneration as a prerequisite for blood donation; however, non‐cash compensation, such as beverages, could be expected.…”