The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation

Hlee, Sunyoung; Lee, Jimin; Moon, Dae-Seop; Yoo, Changsok

doi:10.1007/s10796-016-9703-5

Cited by 12 publications

(5 citation statements)

References 43 publications

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“…Furthermore, the authors described that visitors’ satisfaction and intentions to future participation are influenced by their intention of buying or nonbuying, namely, exhibitors’ quality and product innovativeness and by the experience characterizing the interaction with the staff at the exhibitors’ booths. Hlee et al (2017) explored the characteristics of trade show on-site IT at a Korean trade show and used a survey approach to empirically understand visitors’ perception toward on-site IT usage. The authors highlighted relationships among on-site IT usage, effectiveness and visitors’ perception toward different innovation characteristics (e.g.…”

Section: Resultsmentioning

confidence: 99%

Trade show visitors and key technological trends: from a literature review to a conceptual framework

Vitali

Bazzani

Gimigliano³

et al. 2022

JBIM

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Purpose This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior and eventually trade show performance. Design/methodology/approach The present research explores the role of visitors in the trade show context. The analysis specifically focuses on the variables that influence visitors’ participation at business-to-business trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry. Findings The findings highlight a continuity between pre-, at and postexhibition phases. Visitors’ behavior represents a signal of how a trade show is perceived as postexhibition purchases and next visit emerge as signals of an exhibition evaluation in relation to visitors’ perception. Besides being urgent tools for the continuity of the sector due to the pandemics, emerging technological trends can be key elements in understanding visitors’ behavior and in boosting their interest and loyalty toward trade shows. Originality/value The paper proposes a conceptual model including top notch and innovative technological trends to improve the understandment of visitors’ behavior. Both practitioners in companies and academics might find the study useful, given the digital uplift generated by the pandemics.

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Section: Resultsmentioning

confidence: 99%

Trade show visitors and key technological trends: from a literature review to a conceptual framework

Vitali

Bazzani

Gimigliano³

et al. 2022

JBIM

View full text Add to dashboard Cite

show abstract

“…Attending trade shows and exhibitions can be beneficial to a business because it provides the opportunity to meet potential customers and generate leads [30][31][32] virtual tour environment will be a pioneering tool for all existing agri-food and tourism supply chains, which will enhance the extroversion and competitiveness especially of very small businesses that do not have the opportunity to participate in trade fairs in physical presence. This virtual environment aims at supporting the commercial activities, and the potential users, such as ordinary visitors navigating through the stores, and retailers advertising their products/services, so the process of retailers to promote their products and services will become more and more intuitive.…”

Section: Saat Online Expo Competitive Advantagementioning

confidence: 99%

An Online Platform in 3D Virtual Environment, a Tool in Entrepreneurship Empowerment for Goods and Services Supply Chain

Dagkinis

2023

J Glob Entrep Manage

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This paper presents a virtual trade platform to promote entrepreneurial spirit and provide a systemic approach to support businesses and consumers to successfully promote their products and services in exhibitions through virtual reality, overcoming problems of transport, cost, and weakness for their participation due to insularity. Several activities were developed in the 3D Virtual World, involving the entrepreneurial spirit with innovative activities and procedures, increasing opportunities and putting theoretical knowledge into practice. The S.A.A.T. online expo platform uses 3D virtual reality (VR) to enhanced entrepreneurship focused on the agri-food domain and the tourism, since it is possible for SME’s to promote products and services by overcoming distance problems from potential customers and interested investors, easily. According to the above mentioned, the online S.A.A.T. expo platform provides some of the main functions of a modern virtual exhibition, in order to improve the applications of VR in those fields.

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“…There are also studies that considered trust as an important antecedent of AI adoption [64] [21]. Hlee et al (2017) [27] approached AI adoption through the lens of diffusion of innovation on the ground that AI is a new innovation.…”

Section: Literature Review and Theorymentioning

confidence: 99%

Understanding the Adoption Intention of AI through the Ethics Lens

Kwon

Bae

Shin

2020

Proceedings of the Annual Hawaii International Conference on System Sciences

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Understanding users and user behaviors in accepting new technologies such as AI has been ever more important. Meanwhile, information systems with AI inevitably engenders such ethical issues as transparency and accountability related to the consequences of recognition, decisions, and recommendations. Our work adds moral psychology variables to Theory of Reasoned Action (TRA) in order to better explicate the adoption aspects of AI. For the research, we employed social desirability, and selfconsistency of moral psychology as underlying attitudes. And also, moral norm is added to TRA to moderate the effect of the attitudes on the outcome variable. The empirical results indicate a direct and indirect role of the morality-related variables in explaining users' AI adoption intentions. It was learned that moral psychology plays an important role in explaining user attitudes toward AI and subsequent intentions of adopting an AI system.

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The acceptance of ‘intelligent trade shows’: Visitors’ evaluations of IS innovation

Cited by 12 publications

References 43 publications

Trade show visitors and key technological trends: from a literature review to a conceptual framework

Trade show visitors and key technological trends: from a literature review to a conceptual framework

An Online Platform in 3D Virtual Environment, a Tool in Entrepreneurship Empowerment for Goods and Services Supply Chain

Understanding the Adoption Intention of AI through the Ethics Lens

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