The Accuracy of Size Information on Men's Prewashed Jeans

Sieben, Wanda A.; Chen-Yu, H. Jessie

doi:10.1177/0887302x9201100111

Cited by 7 publications

(16 citation statements)

References 6 publications

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“…Manufacturers of more expensive clothing reportedly tend to increase the physical dimensions to satisfy customers who want to believe that they fit a smaller size. There is evidence to support these claims; Kiley (2005) Sieben and Chen-Yu (1992) …”

Section: Methodsmentioning

confidence: 90%

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Anderson

Simester

2013

Journal of Marketing Research

124

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Standard models of competition predict that firms will sell less when competitors target their customers with advertising. This is particularly true in mature markets with many competitors selling relatively undifferentiated products. We present findings from a large-scale randomized field experiment that contrast sharply with this prediction. The field experiment measures the impact of competitors' advertising on sales at a private label retailer of apparel, home furnishings and sporting goods. Surprisingly, for a substantial segment of customers the competitors' advertisements increased sales at this retailer. This is a robust effect, obtained through experimental manipulation and measuring actual purchases by large samples of randomly assigned customers. The effect is also large with customers ordering over 4% more items in some categories in the Treatment condition (compared to the control). We compare how these positive spillovers vary across product categories to illustrate the importance of product standards, customer learning, and switching costs. The findings have the potential to change our understanding of competition in mature markets.

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Section: Methodsmentioning

confidence: 90%

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Anderson

Simester

2013

Journal of Marketing Research

124

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“…In the literature, Sieben and Chen-Yu (1992) reported an accept- able tolerance level of 0.5 inch to 1 inch for men's jeans offered for retail sale, depending on the seam and the manufacturer. Six sizes were measured (4, 6, 8, 10, 12, and 14).…”

Section: Methodsmentioning

confidence: 99%

“…That is, a size 6 in an expensive brand will be larger in dimension than a size 6 in an inexpensive brand, as an attempt to appeal to the vanity of customers who want to think of themselves as wearing a smaller size (Brown & Rice, 1998). Sieben and Chen-Yu (1992) found that an inverse price to size relationship existed for men's jeans. An image consultant and personal shopper reported that more expensive divisions of a designer's line (such as Anne Klein) would be sized a little larger than the less expensive line (Anne Klein II).…”

Section: Garment Size Dimensions and Pricementioning

confidence: 99%

“…However, clothing and textiles researchers have identified the significant difference between stated measurement and the actual measurement of men's jeans, suggesting that even garments sized with circumferential measurements are not always reliable (Sieben & Chen-Yu, 1992). However, clothing and textiles researchers have identified the significant difference between stated measurement and the actual measurement of men's jeans, suggesting that even garments sized with circumferential measurements are not always reliable (Sieben & Chen-Yu, 1992).…”

Section: Measurement Variationmentioning

confidence: 99%

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Size Variation in Women’s Pants

Kinley

2003

Clothing and Textiles Research Journal

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The U.S. sizing system involves the use of a size code to direct customers to garments most likely to fit their body. The popular press reports expensive clothes tend to run large and there is inconsistency within each size category. The purpose of this study was to determine how much inconsistency there is within size categories, the difference in size of two different price points (inexpensive and expensive), and two different types of label (national and private) of women's pants. To this end, the waist, crotch, and inseam of 1011 pairs of pants were measured. Inconsistency was found in each size category, expensive pants generally were larger in measurement, and little significant difference was found between national and private label merchandise except for sizes 4 and 6.

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“…Salusso-Deonier in Sieben and Chen-Yu (1992) states that consumers often use garment fit as a means of evaluating the quality of the garment. Brown and Rice (1998:39) agree with this view and state that fit affects comfort, as well as wear life of a garment.…”

Section: Introductionmentioning

confidence: 99%

The South African clothing industry: problems experienced with body measurements

Strydom¹,

Klerk²

2010

jfecs

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OpsommingDie doel van die navorsing is om die probleme wat die Suid Afrikaanse klere-industrie ondervind, met betrekking tot liggaamsmates wat nodig is vir die vervaardiging van goedpassende klere, te ondersoek en te beskryf. Die voorsiening van klere wat aan 'n drie-dimensionele liggaam pas, bly 'n uitdaging, ook vir die Suid-Afrikaanse klere-industrie. Die probleme wat die verbruiker met pas ondervind kan egter nie sonder akkurate liggaamsmates aangespreek word nie.'n Kwantitatiewe navorsingsbenadering is gevolg. Posvraelyste is uitgestuur na Suid-Afrikaanse kleinhandelaars en klere-vervaardigers. Die totale teikenpopulasie is ingesluit vir die pos-opname. Die pos-opname is gevolg deur individuele onderhoude waartydens 'n gestruktureerde onderhoudskedule gebruik is. Doelbewuste steekproefneming is gebruik om 13 respondente volgens voorafgestelde kriteria te kies. Beskrywende statistiek in die vorm van frekwensietabelle is met inhoudsanalise gebruik om die data te analiseer.Die resultate dui daarop dat daar vir 'n aantal vertikale, horisontale en omtrekmates nie internasionale beskrywings beskikbaar is nie, of dat daar nie ooreenstemming tussen die internasionale beskrywings is ten opsigte van hoe die mates geneem moet word nie. Resultate het ook aangedui dat vir veral die vertikale mates die respondente nie saamstem met betrekking tot hoe en waar die mates geneem moet word nie. Daar word ook probleme ondervind met die neem van die vertikale mates en omtrekmates. Die gebrek aan konsensus tussen die respondente se beskrywings van mates kan toegeskryf word aan ondermeer die gebrek aan internasionale riglyne. Dit het implikasies vir die neem van akkurate liggaamsmates en die maak van goedpassende patrone.'n Wye verskeidenheid liggaamsmates word gebruik deur die Suid-Afrikaanse klere-industrie. Die gebrek aan konsensus, internasionaal sowel as plaaslik, is 'n moontlike oorsaak vir die probleme wat ondervind word. Onvolledige beskrywings met betrekking tot die identifisering van landmerke, sowel as metodes waarvolgens die mates geneem moet word, behoort deur die industrie as geheel aangespreek te word. -Ms M Strydom

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The Accuracy of Size Information on Men's Prewashed Jeans

Cited by 7 publications

References 6 publications

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Advertising in a Competitive Market: The Role of Product Standards, Customer Learning, and Switching Costs

Size Variation in Women’s Pants

The South African clothing industry: problems experienced with body measurements

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