The acquisition of perceived descriptive norms as social category learning in social networks

Kashima, Yoshihisa; Wilson, Samuel; Lusher, Dean; Pearson, Leonie; Pearson, Craig J.

doi:10.1016/j.socnet.2013.06.002

Cited by 79 publications

(60 citation statements)

References 65 publications

(62 reference statements)

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“…users observe what others do and learn or follow their behaviour, or consequently make decisions according to the norms existing in the social networking community), or conceptual. In the latter case, users learn from what their associates say people do (Kashimaa et al, 2013). This resonates with social learning theory on the role of environmental and cognitive factors in influencing human behaviour (Bandura, 1971(Bandura, , 1986.…”

Section: Theoretical Backgroundsupporting

confidence: 66%

“…Kashimaa et al (2013) emphasise the role of descriptive norms -what social media users do in particular settings in terms of their behaviour and decision-making online. Internet users can learn how to behave securely and identify artefacts, such as security notices, which reinforce their perceptions of personal information security measures.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

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The role of security notices and online consumer behaviour: An empirical study of social networking users

Benson

Saridakis

Tennakoon

et al. 2015

International Journal of Human-Computer Studies

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a b s t r a c tThis paper uses a survey of social networking users to empirically explore their perceptions of security notices -independently verified artefacts informing internet site users that security measures are taken by the site owner. We investigate such factors as purchase experience, purchase intention, risk propensity, usage of various social network categories and user victimisation. The results suggest a strong positive link between purchase intention and paying attention to security notices/features on social networks. We find that higher use of narrow-purpose social networking services has a negative association with paying attention to security notices. We also show that users with higher risk propensity pay less attention to security notices/features. Finally, we find no association between purchase experience, user victimisation and perception of security notices/features. Our results provide new, and possibly more refined, evidence of the factors that influence the attention paid to security notices/features by social media users. The results have important implications for theory development, policy and practice.

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Section: Theoretical Backgroundsupporting

confidence: 66%

Section: Theoretical Backgroundmentioning

confidence: 99%

The role of security notices and online consumer behaviour: An empirical study of social networking users

Benson

Saridakis

Tennakoon

et al. 2015

International Journal of Human-Computer Studies

View full text Add to dashboard Cite

show abstract

“…We adopt this focus on social norm perception for three reasons. First, previous research suggests that individuals tend to learn descriptive norms, what people typically do in a situation, by observing the behavior of those in their social network, making social norm perception a reasonable context for examining how outliers might affect group perception (Kashima, Wilson, Lusher, Pearson, & Pearson, 2013). Second, much of the research on the appraisal of outliers by observers defines outliers in relation to social norms (Bellezza et al, 2014;van Kleef, et al 2011;Marques et al, 1988).…”

Section: Social Norm Perception In Groups With Outliersmentioning

confidence: 99%

Social Norm Perception in Groups with Outliers

Dannals¹,

Miller²

2017

Preprint

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Social outliers draw a lot of attention from those inside and outside their group and yet little is known about their impact on perceptions of their group as a whole. The present studies examine how outliers influence observers' summary perceptions of a group's behavior and inferences about the group's descriptive and prescriptive norms. Across four studies (N = 1739) we examine how observers perceive descriptive and prescriptive social norms in groups containing outliers of varying degrees. We find consistent evidence that observers overweight outlying behavior when judging the descriptive and prescriptive norms, but overweight outliers less as they become more extreme, especially in perceptions of the prescriptive norm. We find this pattern across norms pertaining to punctuality (Studies 1-2, 4) and clothing formality (Study 3) and for outliers who are both prescriptively and descriptively deviant (e.g. late arrivers), as well as for outliers who are only descriptive deviants (e.g. early arrivers). We further demonstrate that observers' perceptions of the group shift in the direction of moderate outliers.

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“…People's behavior may be influenced by the perceived social norms of their group, even if they are not aware of it (Keizer et al 2008, Nolan et al 2008, Abrahamse and Steg 2013, Kashima et al 2013. Humans not only display general tendencies toward solidarity with their peers, but also strive to express their higher status to those of lower social standing (Gee 2013).…”

Section: Organic Fertilizersmentioning

confidence: 99%

Social networks and environmental management at multiple levels: soil conservation in Sumatra

Matouš¹

2015

E&S

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ABSTRACT. Many agrarian communities in developing countries suffer from insufficient productivity and use farming practices that deteriorate the environment both locally and globally. Research suggests that social networks play a role in environmental management, different studies emphasize different aspects of network structures, and the implications of the scales at which networks operate are not explicitly discussed. Here, I ask what types of social structures in farmer networks are conducive to environmental protection and agricultural productivity enhancement, and I show that the answer depends on the scale of the investigation. Using original data representing 16 farmer groups comprising 315 households and 1575 information-sharing links, I analyzed the structure of farmers' social connections in relation to their soil conservation and productivity-enhancing practices, assessed through their usage of organic and chemical fertilizers. Furthermore, I conducted qualitative interviews with 25 stakeholders from different levels of the agricultural system to gain additional insights into the drivers of farmers' behaviors. The quantitative analysis distinguishes the effects of intraand extra-group links and reciprocity at the household and group levels. Fixed-effects logistic regression was applied at the household level to examine farmers' soil management practices. At the collective level, I used linear regression to estimate the proportion of adopters for each soil management practice. A lack of education and a lack of extra-group links are associated with unproductive practices, and a lack of reciprocity is associated with a lack of conservation efforts at both the household and collective levels. Dense intra-group links have opposite effects at the two levels. Whereas links within the farmer groups are associated with unproductive soil management by households, these links are associated with productivity maximization at the collective level. Qualitative interviews showed that farmers who opt for organic fertilizers do so partially because of pressure from global traders, mediated through external links and amplified by dense and reciprocal relations within their groups. The results highlight the need for environmental management policies to be based on research at multiple scales and demonstrate that, counter-intuitively, increasing global economic interconnectivity may, in some cases, stimulate the adoption of conservation practices via local social networks.

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The acquisition of perceived descriptive norms as social category learning in social networks

Cited by 79 publications

References 65 publications

The role of security notices and online consumer behaviour: An empirical study of social networking users

The role of security notices and online consumer behaviour: An empirical study of social networking users

Social Norm Perception in Groups with Outliers

Social networks and environmental management at multiple levels: soil conservation in Sumatra

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