“…Catalytic rate enhancement occurs primarily through catalyst design to tune the binding characteristics of surface species and transition states for maximum catalytic turnover frequency. − In the past two decades, advances in nanostructured materials led to detailed synthesis of atomic-scale active sites that precisely balance the surface substrate binding energies . The limit of this approach is characterized by the Sabatier principle, which states that the binding of substrates must be neither too strong nor too weak. , Quantitative description of the Sabatier principle was captured in Balandin-Sabatier volcano-shaped curves (“volcano curves” for the remainder of the manuscript), which depicted a metric of catalyst activity relative to a descriptor of substrate binding. , Balandin depicted volcano-shaped curves in 1960 and 1964 for the dehydration and dehydrogenation of alcohols, with the catalytic activity dependent on the bond energies between the alcohol oxygen and the metal oxide catalysts. , Since that time, volcano curves have been generated for numerous catalytic chemistries including NO x decomposition, propylene oxidation, hydrodesulfurization, , ammonia synthesis, , CO oxidation, and oxygenate decomposition, among many other reactions …”