1986
DOI: 10.1111/j.1460-2466.1986.tb03043.x
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The Adolescent Audience for Music Videos and Why They Watch

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Cited by 121 publications
(60 citation statements)
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“…Music videos are a particularly potent mechanism for the socialization of young people. They watch them for long periods of time and do so to learn how to behave and how to look (Sun & Lull, 1986).…”
Section: Discussionmentioning
confidence: 99%
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“…Music videos are a particularly potent mechanism for the socialization of young people. They watch them for long periods of time and do so to learn how to behave and how to look (Sun & Lull, 1986).…”
Section: Discussionmentioning
confidence: 99%
“…For example, young people became highly involved and reported personal connections with music television (Abt, 1987). The strongest factor to emerge from a factor analysis (Sun & Lull, 1986) of motivations for watching MTV was to learn about the social world (e.g., how to dance the latest steps or participate in fashion). However, when young women compare themselves to an image presented on music television, they will almost invariably find themselves lacking and, consequently, are likely to experience negative mood and body dissatisfaction.…”
Section: Introductionmentioning
confidence: 99%
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“…Focusing on exposure dynamics, Sun and Lull [60] surveyed a sample of 452 respondents on their uses and use motivations concerning music video. They noted a weak (r = 0.195) relationship between exposure and selected attitudinal measures, although antisocial behaviors were not a primary focus of their study.…”
Section: Music Video Uses and Effectsmentioning
confidence: 99%
“…Our definition of the concept of subculture refers to the norms, values, and achievements shared by subgroups within society. Teenagers are inclined to identify themselves with various subcultures which are distinguished by such factors as music style, clothing, material and technological accessories, general appearance, and behavior (Hakanan and Wells, 1993;Hebdige, 1991;Larson and Kubey, 1983;Lemish, Drotner, Liebes, Maigret and Stald, 1998;Sun and Lull, 1985, Sikkema, 1988, Wallace and Kovacheva, 1996van Bork and Jacobs, 1986;van der Rijt, d'Haenens, Jansen and de Vos, 2000). Some teenage subcultures may be more conducive to smoking than others.…”
Section: Introductionmentioning
confidence: 99%