The Adoption of Artificial Intelligence in the South African E-Commerce Space: A Systematic Review

Malapane, Tshepo Alex; Ndlovu, Nkanyiso Kaizer

doi:10.1109/sieds55548.2022.9799403

Cited by 2 publications

(1 citation statement)

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“…By continuously learning from patterns and anomalies in transaction data, AI algorithms can detect suspicious activities in real-time, preventing unauthorized access and ensuring the integrity of online transactions. This proactive approach to security enhances customers' confidence in the safety of e-commerce platforms, positively influencing their purchasing behaviour (Malapane & Ndlovu, 2022). Dynamic pricing, facilitated by AI algorithms, is another aspect influencing customer demand in e-commerce.…”

Section: Introductionmentioning

confidence: 99%

Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Nawaz

2023

AHSS

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This study examines the impact of artificial Intelligence on customer demand in the ecommerce industry. This study has diagnosed the demand into basic perspective named them demand forecast, demand plan and demand management. Data was gathered from ecommerce users across Pakistan. Data was gathered from the 460 respondents by convenience sampling. The gathered data was analyzed via SmartPLS. This study found that artificial intelligence plays a vital role in the demand management of Pakistan's ecommerce industry. It enhances the diverse sections of the demand, like demand forecasting, planning, and management. This study further suggests that the e-commerce industry across Pakistan and globally should use artificial intelligence applications to better manage their e-commerce demand.

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Section: Introductionmentioning

confidence: 99%

Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Nawaz

2023

AHSS

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Electronic commerce for development: a conceptual analysis and future research agenda for Africa

Bawack

2024

Information Technology for Development

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The Adoption of Artificial Intelligence in the South African E-Commerce Space: A Systematic Review

Cited by 2 publications

References 32 publications

Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Role of Artificial Intelligences in Shaping Customer Demand in E-commerce: A Case Study of Pakistan

Electronic commerce for development: a conceptual analysis and future research agenda for Africa

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