The adoption of the internet by export firms in transitional markets

Abstract

PurposeThis study aims to investigate the factors that affect the intention to adopt the internet by export firms in transitional markets.Design/methodology/approachA sample of 144 export firms in Vietnam was surveyed to test the model. Structural equation modelling was used to analyse the data.FindingsIt was found that perceived usefulness, but not perceived ease of use, of the internet is a potential predictor of the intention to adopt the internet by firms for their export activities. It was also found that market orientation has both direct and indirect (mediated by perceived usefulness) impacts on intention to adopt the internet, and that learning orientation has a direct effect on both perceived usefulness and perceived ease of use of the internet.Research limitations/implicationsA major limitation of this study is the use of a sample drawn from one transitional market. Cross‐national samples will be a direction for further research.Practical implicationsThe findings of this study suggest that export promotion programs should promote the usefulness of the internet as well as market and learning orientations to stimulate export firms to adopt the internet for their export activities.Orginality/valueThe major contribution of the study is to incorporate market and learning orientations in the technology adoption model to explain the intention to adopt the internet by export firms.

The Role of Financial Slack, Employee Creative Self-Efficacy and Learning Orientation in Innovation and Organizational Performance

“…According to (Sinkula et al 1997), open-mindedness is considered to be essential in daily activities and accepting new ideas of an organization. In that sense, it is considered as a process when the organization seriously evaluates their current knowledge as well as old assumptions, habits (Nguyen and Barrett 2006), transform into new habits (Sinkula et al 1997). Today, businesses have to face rapid changes from the market, while new technologies are continually being born.…”

An E-Commerce Key Success Factors Framework for Chinese SME Exporters

“…The adoption of e-commerce by SMEs has been studied by a number of researchers (Nguyen & Barrett, 2006;Gilmore, Gallagher, & Henry, 2007;Li & Tao, 2009;Cao, Hartung, Forrest, & Shen, 2011;Senik, Scott-ladd, Entrekin, & Adham, 2011;R. Ramanathan, U. Ramanathan, & Hsiao, 2012).…”

Information internalisation and internationalisation—Evidence from Vietnamese firms

“…Therefore, Vietnamese internationalising firms should adopt market-oriented and learning-oriented approaches in order to place high values on information acquisition and internalisation. These approaches would encourage individuals to actively gather information and knowledge from a variety of sources, such as foreign market visits, trade fairs, and the internet (Nguyen and Barrett, 2006b), enabling the information internalisation process. Baker and Sinkula (1999, p. 413) state that "[m]arket orientation is reflected by knowledge producing behaviour.…”