2024
DOI: 10.1111/kykl.12388
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The advantages of being disadvantaged

Alexandre Bohas,
Gilles Grolleau,
Naoufel Mzoughi

Abstract: Although many contributions examine how individuals and various entities (e.g., organizations and countries) manage to obtain a (competitive) advantage, there is a knowledge gap on how to make the best of disadvantages. Using notably the theories of self‐enhancement and psychological reactance, the existing literature has explained the mechanisms that can motivate and support an entity to get out from a disadvantageous position. We go further by addressing the “how” issues. We conceptualize disadvantages and a… Show more

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