The Adverstising Market in a Product Oligopoly

Dukes, Anthony J.

doi:10.1111/j.0022-1821.2004.00229.x

Cited by 72 publications

(66 citation statements)

References 15 publications

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“…The closest studies related to this paper are Armstrong (2006), Rochet and Tirole (2006), Evans (2002) and Dukes (2004). The general conclusion in this literature is that a standard supply-and-demand framework of single-sided markets might not be sufficient to capture the economics of two-sided markets.…”

Section: Introductionmentioning

confidence: 95%

Effects of Mergers in Two-Sided Markets: Examination of the U.S. Radio Industry

Jeziorski

2012

SSRN Journal

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This paper studies mergers in two-sided markets by estimating a structural supply-anddemand model using data from the 1996-2006 merger wave in U.S. radio. It makes two main contributions. First, it identifies the conflicting incentives of merged firms to exercise market power on both sides of the market (listeners and advertisers). Second, it disaggregates the effects of mergers into changes in product variety and changes in supplied ad quantity.I find that between 1996 and 2006 listener welfare increased by 0.2% (+0.3% from extra variety, -0.1% from changes in ad quantity) and advertiser welfare decreased by 21% peryear (it is composed of 17% drop from variety changes, and extra 5% drop from ad quantity adjustments). * I would like to thank:

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Section: Introductionmentioning

confidence: 95%

Effects of Mergers in Two-Sided Markets: Examination of the U.S. Radio Industry

Jeziorski

2012

SSRN Journal

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“…6 Introducing a welfare-maximizing 5 See also the work by Anderson and Coate (2005), who do a welfare analysis in such a Hotellingstyle setting. Other contributions in the recent literature on the economic analysis of media industries include Nilssen and Sørgard (2003), Dukes (2004), Armstrong (2005a), and Crampes, et al (2005). The seminal work is Steiner (1952).…”

Section: Introductionmentioning

confidence: 99%

Competition for Viewers and Advertisers in a TV Oligopoly

Kind

Nilssen

Sørgard³

2007

Journal of Media Economics

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© Dette eksemplar er fremstilt etter avtale med KOPINOR, Stenergate 1, 0050 Oslo. Ytterligere eksemplarfremstilling uten avtale og i strid med åndsverkloven er straffbart og kan medføre erstatningsansvar. CASE -CENTRE FOR ADVANCED STUDIES IN ECONOMICSCASE -Centre for Advanced Studies in Economics -is a joint centre for The Norwegian School of Economics and Business Administration (NHH), The Institute for Research in Economics and Business Administration (SNF) and The University of Bergen (UiB). Research at CASE includes all types of issues based on economic theory and method, and researchers at the Centre have particular expertise within the areas of international trade, industrial economics, labour market economics, factor mobility, economic integration, industrial policy, international macro economics, tax policy, international transport and maritime research. International Trade and Tax PolicyResearch within this area focuses mainly on issues related to international trade and tax policy, and has generally been dominated by projects aiming to provide increased insight into global structural issues and the effect of regional economic integration. The staff have particular expertise within the fields of international real economics (trade, factor mobility, economic integration and industrial policy), international macro economics and international tax policy, but are also actively involved in projects relating to public economics and industrial policy. Industrial EconomicsIndustrial economics is another central research area at the Centre, within which SNF has longstanding traditions. A series of individual studies have been carried out through large framework programmes funded by the Research Council of Norway and major Norwegian companies. The focal point of these studies is strategic company behaviour in industries with few players, where competition effects are modelled and analysed. The studies have provided important structural and empirical insights into deregulation effects within industries such as airlines, telecommunications and energy and have provided significant input to Norwegian competition policies. The research group includes a number of researchers at both UiB and NHH and has an extensive international network. Labour Market EconomicsThe labour market group focuses on mainly two research areas. One central topic is education and family economics. An important aspect is to analyse the production process for human capital; the importance of family, neighbourhood, preschools and schools for adult education and labour market experience. The other main topic is to analyse firm performance and firm restructuring. These analyses include firm performance, adjustment costs, costs of displacement including health costs, the effect of technological change and international trade, and analysis of organisational change. Human ResourcesCASE is a network-based organisation whose staff consists mainly of professors at Department of Economics at NHH and UiB as well as leading international economists who are ...

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“…17 It is useful for what follows to further note that the marginal profit from increasing the advertising level, given a starting level of advertisingā, given that the firm is choosing its quality to maximize profits, is proportional to q 2φβā t −2γā. The consumer surplus for this problem is given by…”

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confidence: 99%

Regulation of television advertising

Anderson

2007

The Economic Regulation of Broadcasting Markets

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Regulation of television advertising typically covers both the time devoted to commercials and restrictions on the commodities or services that can be publicized to various audiences (stricter laws often apply to children's programming). Time restrictions (advertising caps) may improve welfare when advertising is overprovided in the market system. Even then, such caps may reduce the diversity of programming by curtailing revenues from programs. They may also decrease program net quality (including the direct benefit to viewers). Restricting advertising of particular products (such as cigarettes) likely reflects paternalistic altruism, but restrictions may be less efficient than appropriate taxes.

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The Adverstising Market in a Product Oligopoly

Cited by 72 publications

References 15 publications

Effects of Mergers in Two-Sided Markets: Examination of the U.S. Radio Industry

Effects of Mergers in Two-Sided Markets: Examination of the U.S. Radio Industry

Competition for Viewers and Advertisers in a TV Oligopoly

Regulation of television advertising

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