1987
DOI: 10.2307/204292
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The Age of the Crowd: A Historical Treatise on Mass Psychology

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Cited by 23 publications
(3 citation statements)
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“…Statistical minorities are numerically anomalous and are thus perceived as distinctive and uncharacteristic (Halberstadt, Sherman, & Sherman, 2011;Mullen, 1991;Mullen & Hu, 1989). Indeed, Moscovici (1985) noted that people who are infrequent and uncommon are perceived as deviant because they diverge from the way that people tend to look and act in a society (the established pattern in society).…”
Section: Mechanism: Proposed Mediation Modelmentioning
confidence: 99%
“…Statistical minorities are numerically anomalous and are thus perceived as distinctive and uncharacteristic (Halberstadt, Sherman, & Sherman, 2011;Mullen, 1991;Mullen & Hu, 1989). Indeed, Moscovici (1985) noted that people who are infrequent and uncommon are perceived as deviant because they diverge from the way that people tend to look and act in a society (the established pattern in society).…”
Section: Mechanism: Proposed Mediation Modelmentioning
confidence: 99%
“…Para Moscovici (1961) la elaboración de mensajes y su adecuación a regularidades culturales específicas, implica un reconocimiento del papel mediador que cumple la difusión entre los grupos sociales y sus sistemas de valores. Asimismo, la difusión como forma de comunicación está dirigida no a un grupo definido de personas sino a la masa, entendida como un conjunto de diferentes grupos de personas unidos socialmente (Moscovici, 1985). Por otra parte, el enfoque de las noticias o el punto de vista particular que denotan una toma de posición implícita o explícita por parte de los periódicos es un factor imprescindible en el juicio del lector cuando los elige (Moscovici, 1961).…”
Section: Discussionunclassified
“…In Moscovici's (1961) opinion, the crafting of messages and their adaptation to specific cultural norms implies recognition of the mediating role played by diffusion among social groups and their value systems. Likewise, diffusion as a form of communication is targeted not at a defined group of people but to the masses, meant as a set of different groups of socially conjoined people (Moscovici, 1985). The focus of the news or the particular viewpoint denoted by the newspapers' implicit or explicit position is a key factor in the readers' judgement when choosing which to read (Moscovici, 1961).…”
mentioning
confidence: 99%