2024
DOI: 10.1177/20563051241296229
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The AI Chatbot Always Flirts With Me, Should I Flirt Back: From the McDonaldization of Friendship to the Robotization of Love

Bibo Lin

Abstract: How is the use of artificial intelligence (AI) technologies, such as machine learning (ML) algorithms and Large Language Models (LLMs), in social chatbots transforming friendship and love? This study investigates Replika, an app offering AI friends and/or lovers to users. Unlike most AI companion research grounded in Human-Machine Interaction (HMI) and interpersonal communication theories, this study employs the sociological concept of McDonaldization to interrogate broader social and cultural implications of … Show more

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