“…These programs are increasingly popular because of the need for more thoughtful evaluation of new, expensive, and often unproven technologies [7,9]. When new, more expensive technology supposedly delivers superior results to patients, there is often a lack of evidence-based analysis to support the added expense [8,12]. The rapid innovation in the healthcare technology sector, a culture of minimal management of technology adoption practices within many hospitals, pervasive marketing pressure on physicians from manufacturers (through sales representatives and offers to participate in product development, speakers' bureaus, and other consulting activities), demand for state-of-the-art care from patients, and increased emphasis placed on evidencebased medical decision-making underlie the environment in which technology assessment programs are of increasing value [9,10,13].…”