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It has been widely suggested that there is an inherent conflict of interest between the commercial goals of industry actors and the production and dissemination of public health research 2, 3, 16, 21, 26, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41. This arises because such research may provide evidence of the harms caused by the industry's products and practices 17, 26.…”‘ He [the chief executive] said the company did not want problems with binge drinking to lead governments to place higher taxes on its products and thus eat into revenues. The UCD [an Irish university] research funding is thus the perfect example of “enlightened self‐interest ”’ 20.