The Alcohol Industry

Hill, Linda

doi:10.1016/b978-012373960-5.00361-0

Cited by 11 publications

(7 citation statements)

References 18 publications

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“…CSR is defined as a "moral obligation of stakeholders which states the notion that business is responsible to society in general and thus corporations should be answerable to those who directly or indirectly affect or are affected by a firm's activity" [30]. According to Yoon and Lam [31], CSR is a significant component of the alcohol industry representation and image.…”

Section: Corporate Social Responsibility (Csr)mentioning

confidence: 99%

Tackling Public Health Challenge through Policy: Alcohol Consumption and Related Harm in UK

Khan¹

2017

Health Syst Policy Res

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Section: Corporate Social Responsibility (Csr)mentioning

confidence: 99%

Tackling Public Health Challenge through Policy: Alcohol Consumption and Related Harm in UK

Khan¹

2017

Health Syst Policy Res

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“…For instance, Hill views the alcohol industry’s CSR as a public relations strategy which may serve to promote the global marketing of alcohol rather than addressing the health impact and risks inherent in alcoholic products [3]. Similarly, Casswell [4] and others [5-7] contend that the primary role of industry-supported social aspect organizations is not to enhance public health but to influence decision makers and government policy while promoting ineffective interventions.…”

Section: Introductionmentioning

confidence: 99%

The illusion of righteousness: corporate social responsibility practices of the alcohol industry

2013

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BackgroundCorporate social responsibility (CSR) has become an integral element of how the alcohol industry promotes itself. The existing analyses of CSR in the alcohol industry point to the misleading nature of these CSR practices. Yet, research has been relatively sparse on how the alcohol industry advances CSR in an attempt to facilitate underlying business interests, and in what ways the ongoing display of industry CSR impacts public health. This paper aims to investigate the alcohol industry’s recent CSR engagements and explain how CSR forms part of the industry’s wider political and corporate strategies.MethodsOur study used qualitative methods to collect and analyse data. We searched for materials pertaining to CSR activities from websites of three transnational alcohol corporations, social media platforms, media reports and other sources. Relevant documents were thematically analysed with an iterative approach.ResultsOur analysis identified three CSR tactics employed by the alcohol companies which are closely tied in with the industry’s underlying corporate intents. First, the alcohol manufacturers employ CSR as a means to frame issues, define problems and guide policy debates. In doing this, the alcohol companies are able to deflect and shift the blame from those who manufacture and promote alcoholic products to those who consume them. Second, the alcohol corporations promote CSR initiatives on voluntary regulation in order to delay and offset alcohol control legislation. Third, the alcohol corporations undertake philanthropic sponsorships as a means of indirect brand marketing as well as gaining preferential access to emerging alcohol markets.ConclusionsThe increasing penetration and involvement of the alcohol industry into CSR highlights the urgent needs for public health counter actions. Implementation of any alcohol control measures should include banning or restricting the publicity efforts of the industry’s CSR and informing the public of the alcohol industry’s notion of social responsibility. More significantly, an internationally binding instrument should be called for to enable countries to differentiate between genuine concerns and spurious altruism, and in doing so, resist the industry’s attempt to erode alcohol control.

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“…The issue of alcohol marketing provides a new challenge for the policy arena, in contrast with controls on supply and price, which have been policy tools for millennia. The consolidation and expansion of the alcohol industry, particularly marked over the last two decades, resulted in regular surplus profits which have been ploughed back into what the industry refers to as ‘investment behind brands’: marketing to enhance consumers' affiliation with particular brands [1]. This expansion of financial resource and marketing skill, a consequence of the consolidation of the global alcohol market, has combined with major technological developments, dramatically increasing the marketing modes available and the sophistication and dispersed nature of the marketing being carried out [2].…”

Section: Introductionmentioning

confidence: 99%

Current status of alcohol marketing policy—an urgent challenge for global governance

Casswell

2012

Addiction

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The global exposure of young people to alcohol marketing requires an urgent policy response. The Framework Convention on Tobacco Control provides an appropriate model for global governance to control alcohol marketing. There are extant examples of national level legislation achieving comprehensive bans with France's Loi Evin providing a feasible model. Resources from philanthropic organizations to allow non-governmental organization engagement are urgently required, as is engagement by the governmental sector independent of commercial influence.

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The Alcohol Industry

Cited by 11 publications

References 18 publications

Tackling Public Health Challenge through Policy: Alcohol Consumption and Related Harm in UK

Tackling Public Health Challenge through Policy: Alcohol Consumption and Related Harm in UK

The illusion of righteousness: corporate social responsibility practices of the alcohol industry

Current status of alcohol marketing policy—an urgent challenge for global governance

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