“…While previous studies have examined the impact of masks that were black or white (colors that have strong negative or positive connotations, respectively) or masks that feature an upturned line, simulating a smile (Kamatani et al., 2021; Oldmeadow & Koch, 2021), neither of these types of masks altered trait perceptions relative to plain masks. Because masks may have positive connotations, such as the protection of others, prosocial behavior, and being responsible (Ackermann et al., 2021; Bestch et al., 2020; Nakayachi et al., 2020), as well as negative connotations, such as being unhealthy, threatening, and dangerous (Oldmeadow & Koch, 2021), their meaning may be ambiguous to some people, especially when worn by different racial groups (MacLin & Herrera, 2006). In the present research, we extended past work by reducing the ambiguity of masks by including masks with the explicit positive message “I CARE.”…”