The Alteration of Malaysian Festival Foods and Its Foodways

Muhammad, Rosmaliza; Zahari, Mohd Salehuddin Mohd; Kamaruddin, M. S.Y.; Ahmat, Nur’Hidayah Che

doi:10.1016/j.sbspro.2013.07.196

Cited by 6 publications

(5 citation statements)

References 2 publications

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“…This finding can also explain that the degree of acculturation will positively influence the perception of favorability towards Halal food products, which would increase the likelihood to purchase and consume Halal food products. This result was supported by several empirical studies (Wibowo and Ahmad, 2016;Hartwell et al, 2011;Noriza et al, 2012;2013;Muhammad et al, 2013), which highlight food acculturation effect in Malaysia. The culture of adoption and accommodation in food can be observed in Malaysia, whereby the assimilation amongst the non-Muslims with the Muslims has resulted in the accommodation of cultures (Noriza et al, 2012).…”

Section: Discussionsupporting

confidence: 69%

“…The culture of adoption and accommodation in food can be observed in Malaysia, whereby the assimilation amongst the non-Muslims with the Muslims has resulted in the accommodation of cultures (Noriza et al, 2012). In terms of food preparation or food-related business, non-Muslims in Malaysia tend to prepare food by either complying fully to the Halal standards or serving the pork-free menu to cater to the requirements of the Muslim population (Choudhary et al, 2019;Muhammad et al, 2013). Furthermore, non-Muslims in Malaysia generally acquired the knowledge of Halal food in terms of hygiene and food safety through close Muslim friends or social network in Malaysia instead of the formal communication method (Jusoh et al, 2013).…”

Section: Discussionmentioning

confidence: 99%

“…Thus, Malaysian food has bridged different cultural communities with one another (Noriza et al, 2012). Muhammad et al (2013) further elaborate that Malaysian cuisine is unique as different races are bound to have different methods to prepare the meals and dishes that are unique to the ethnic groups, using different traditional ingredients, utensils, and cooking methods. Noriza et al (2012) also mention that the minority races in Malaysia such as the Chinese and the Indians have adjusted and adopted the Malay ethnic food, which is further moderated through the acculturation process as the identity of the national food, based on acquired food knowledge, the common national language and social media interaction.…”

Section: Perceived Behavioural Controlmentioning

confidence: 99%

“…Noriza et al (2012) also mention that the minority races in Malaysia such as the Chinese and the Indians have adjusted and adopted the Malay ethnic food, which is further moderated through the acculturation process as the identity of the national food, based on acquired food knowledge, the common national language and social media interaction. Food acculturation in Malaysia has contributed to the emergence of national cultures, customs, and social institutions (Muhammad et al, 2013). Empirical studies have also highlighted that acculturation has significantly influenced the positive intention of purchase over Halal food products from non-Muslim consumers (Ayub, 2015;Wibowo and Ahmad, 2016).…”

Section: Perceived Behavioural Controlmentioning

confidence: 99%

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Non-Muslim consumers’ intention to purchase halal food products in Malaysia

Lim

Lada

Ullah

et al. 2020

JIMA

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Purpose This study aims to identify the intention to purchase Halal food products amongst non-Muslim consumers in Malaysia, moderated by the acculturation effect. Design/methodology/approach A structured close-ended questionnaire was used to gather data through the random distribution of 397 non-Muslim consumers from the Alumni network of several private higher education institutions in Malaysia. Findings The collected data was analyzed through the structural equation modelling technique using partial least squares with SmartPLS 3.0. The result indicated that attitude, subjective norms and perceived behavioral control were positively influenced by the purchase decision of Halal food products amongst non-Muslim consumers in Malaysia. Apart from that, the acculturation effect moderates the relationship between attitude and intention to purchase. Research limitations/implications This finding will contribute to academics, Halal food makers and government in understanding the Halal food purchase intention amongst non-Muslim consumers in Malaysia. Practical implications The outcome of this study can be used as an input for Halal entrepreneurship in terms of marketing and operation strategy. On the government aspect, this study also provides an implication on national public policy and strategic economic planning in developing overall national Halal policy. Social implications The social harmonization amongst the multiple races in Malaysia is partially contributed through the acculturation effect. The acculturation effect has been reflected through the food choice decision amongst Malaysian, despite of different religious belief and home culture background. Originality/value Research in studying Halal food purchase intention amongst non-Muslim consumers are scarce. This research is able to reinforce the theory of planned behavior model in dealing with Halal food choice decisions, taking into consideration of acculturation effect.

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Section: Discussionsupporting

confidence: 69%

Section: Discussionmentioning

confidence: 99%

Section: Perceived Behavioural Controlmentioning

confidence: 99%

Section: Perceived Behavioural Controlmentioning

confidence: 99%

See 2 more Smart Citations

Non-Muslim consumers’ intention to purchase halal food products in Malaysia

Lim

Lada

Ullah

et al. 2020

JIMA

View full text Add to dashboard Cite

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“…In this case, the way people deal with food creates food culture (Muhammad et al, 2013) and marks the distinction between people (Muhammad et al, 2016). Alexander (1977) found that food provision in urban spaces contributed to the street's social life and had distinct patterns that developed a particular language.…”

Section: Introductionmentioning

confidence: 99%

The characteristics of halal and non-halal food territories in multilayered mapping of Jakarta’s Chinatown urban foodscape

Komala¹,

Ellisa²,

Yatmo³

2022

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As food can gather and segregate people, this research aims to explore whether halal and non-halal food create distinct territories in Jakarta's Chinatown urban foodscape. The case study is an exclusive territorial concentration called Glodok, where the ethnic minority and non-Muslim Chinese-Indonesian community reside, eat, and shop. Jakarta's Chinatown is also well known as one of the culinary destinations for Chinese food, which is associated with non-halal food. Since foodscape reflects the relationship between food and other urban elements in a multidimensional layer, this study applied a comprehensive multilayered mapping to record food territories through observation. The study reveals three main findings. First, the superimposed food layers reveal no indication of strict boundaries between halal and non-halal food territories. Second, either halal or non-halal food territories have their historical background, origin, and food activities that influence the territories' characteristics. Third, the building elements, food displayed, cooking activities, and eating activities denote halal and non-halal food territories. This research provided a new perspective on how halal and non-halal food territories' presence creates a specific urban foodscape without strict spatial segregation. In this case, non-halal Chinese food and halal food from various cultural backgrounds contribute to the inclusive urban space and spatial integration in the ethnic Chinese quarter, which supports and maintains the relationships between people from varied backgrounds.

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