The Analysis and Design of E-CRM Information Systems to Maintain Consumer Loyalty

Abstract

As companies grow, the understanding of the importance of consumer data and the opportunities for its use is be-coming more diverse. The marketing strategy also developed, which initially used conventional methods to attract and retain consumers, turned into a systemized using E-CRM information system. This study aims to provide solutions to the company's problems to maintain the relationship between Nusantara Surya Sakti Company and consumers.