The Analysis of Commercial Banks Finance Mode to Small-Sized Import E-Commerce Enterprises Under Uncertain Demand

Abstract

Based on the overseas online shopping is so hot and Small-Sized Enterprises were difficult to financing nowadays, aimed at the problem that difficult to finance caused by the asymmetric information between commercial banks and import e-commerce enterprises. Summarized two ways that small-sized import e-commerce enterprises adopt goods stock pledge and the government trust to get financing from commercial banks. Used the newsboy model under uncertain demand situation, analyzed the stock decision of import of e-commerce enterprises and calculate the financing critical point of default. Compared advantages and disadvantages of two financing modes. Inferred the influence of the financing model choosing by the membership fee and government guaranty. We got two conclusions that first, import retail e-commerce enterprises would default when the market demand is less than a certain critical value; enterprises' decisions were only related to the amount of stock instead of market demand when market demand was greater than another certain critical value. Second, import retail enterprises would choose government credit financing while membership fee was less than a certain critical value. Third, government credit financing mode was more beneficial to commercial banks while government funding was greater than a certain critical value. Finally, conclusions were verified by numerical simulation. Provided a new way to solve the problem that small-sized import e-commerce enterprises financing difficulty and expensive, commercial banks how to support the small-sized import e-commerce enterprises. 需求不确定性下银行为 中小型进口电子商务企业提供融资方式的分析