“…Similarly, Dant and Gr€ unhagen (2014) and Lindblom and Tikkanen (2010) call attention to the need for more conceptual and empirical studies to better understand the importance of KM in the franchise sector. Especially concerning are the role of human capital and information and communication technologies (ICTs) as critical aspects in the achievement of organizational goals (Caputo et al, 2019;Iyengar et al, 2015;Lindblom and Tikkanen, 2010;Castrogiovanni and Kidwell, 2010;Croonen et al, 2016), the importance of the internal and external sources of knowledge relevant to the construction of competitive advantage (Garg, 2013;Gorovaia and Windsperger, 2018;Matoso and Abibm, 2015) and the impact of KM on company performance (Victer, 2014;Iyengar et al, 2015;Shkolik et al, 2016).…”