The Analysis of Visual Appearance of Coffee Product Packaging on the Purchase Decisions and Brand Image Competition

Basmantra, Ida Nyoman; Putra, Putu Agus Perinanta

doi:10.1007/978-3-031-55911-2_41

Lecture Notes in Networks and Systems

2024

DOI: 10.1007/978-3-031-55911-2_41

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The Analysis of Visual Appearance of Coffee Product Packaging on the Purchase Decisions and Brand Image Competition

Ida Nyoman Basmantra,

Putu Agus Perinanta Putra

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The Analysis of Visual Appearance of Coffee Product Packaging on the Purchase Decisions and Brand Image Competition

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References 20 publications

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