The Analytical Insight Into Customer Perception of Quality Determinants of the E-Commerce Model Business-to-Consumer Subjects in the Central European Countries

Bačík, Radovan; Szabó, Zsuzsanna Katalin; Fedorko, Richard

doi:10.12776/qip.v18i2.316

Cited by 5 publications

(4 citation statements)

References 10 publications

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“…Shoppers who trust websites are likelier to have a positive attitude towards online purchases. Thus, website information may increase the intent to purchase or repurchase from the website (Bačík, 2016).…”

Section: Purchase Intentionmentioning

confidence: 99%

“…The Internet has emerged as a useful marketing tool, from advertising products and services to creating brand awareness and increasing customer engagement. The internet has transformed how businesses operated in the past (Bačík, 2016). Online shopping also benefits consumers by allowing them to compare desired products with competitive products based on price, design, color, and quality.…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

Ghaazi,

Iqbal,

Fatima

et al. 2024

J. Asian Dev. Studies

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This study shows the quantitative research of online shopping of customers most likely to purchase products online. This study aims to determine and analyze the relationship between factors influencing online shopping and mediators of purchase intention towards online shopping. The study used the population of Pakistan as a target for customers who prefer to shop online and have purchasing issues. Data was gathered from 279 customers using a questionnaire with the help of Google forms. Smart P.L.S. is used to determine statistical measurements to check the acceptance and supportiveness of the hypothesis. The result supported all hypotheses based on the T-statistics and P-value of this study, concluding that perceived risk, perceived usefulness, subjective norms, and purchase intention as mediators positively affect online shopping. The result confirmed that these factors, along with mediators, directly impact the behavior of online shopping consumers. The outcome of this study can be used as guidance for businesses that mostly operate through e-stores.

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Section: Purchase Intentionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

Ghaazi,

Iqbal,

Fatima

et al. 2024

J. Asian Dev. Studies

View full text Add to dashboard Cite

show abstract

“…E-commerce can be considered as a system allowing a direct connection of key business entities, i.e. between the seller and customer to make their business relationships more attractive, through the use of electronic networks to enable day-to-day business activities such as payments or delivery of goods and providing the service (Bhasker, 2013;Bačík et al, 2014). It should be added that ecommerce is not limited to make purchases or sales of goods.…”

Section: Introductionmentioning

confidence: 99%

Analysis of consumer preferences related to the use of digital devices in the e-commerce dimension

Štefko¹,

Bačík²,

Fedorko³

et al. 2019

JESI

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The paper deals with investigating thorough analysis that reveals the impact of digitalisation as the development of new communication platforms are changing consumer's purchasing behaviour in the online environment. The main aim of our research is to identify the dynamics of consumer preferences in relation to the communication platforms of digital equipment for purchase in the online environment. To fulfil the aim of the research we are in the period of February -June 2016 conducted a questionnaire survey located across the whole territory of Slovakia. The sample is representative of the Slovak population by gender, age, highest education level of economic activity. For data analysis we used appropriate methods. This article provides information about consumer preferences related to the use of digital devices when people do their shopping online via the Internet. Depending on the results of the analysis, it can be stated that the most preferred device is the notebook for both groups of respondents surveyed, statistically significant gender differences were not detected. The paper includes practical implications particularly for business entities, because knowledge of the options that digital technology conceals leads to the right set of strategies and will follow the effective achievement of business aims. The paper gives attention to do the role brands and marketers, if he wants to succeed in today's extremely competitive battle for customers to identify deeply rooted motives as well as and preferences of consumers.

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“…between the seller and customer. Herewith, this system is aimed to make their business relationships more attractive, using electronic networks to enable day-to-day business activities such as payments or delivery of goods and providing the service (Bhasker, 2013;Bacík et al, 2014). It could be added that e-commerce is not limited to make purchases or sales of goods.…”

mentioning

confidence: 99%

Using Digital Devices in the Online Shopping: a Study of Demographic Differences

Bačík

Gavurová

Fedorko

et al. 2020

MMI

Self Cite

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The paper deals with the investigation of the analysis that reveals the impact of digitalization as the development of new communication platforms, which are also changing the consumer’s purchasing behavior in the online environment. The main goal of this research is to identify consumer preferences concerning the communication platforms of digital equipment for purchasing in the online environment. The study is focused primarily on smartphones, tablets, phablets, laptops, PDAs, and desktops. The survey sample amounts to 414 respondents. The authors observed the differences in preferences on types of digital devices based on the sex, generations, the level of education of respondents, and the frequency of the purchase. Methodological tools of this study are non-parametric tests and ordinal regression analysis. The analysis results stated that the most preferred device for the online purchase is the notebook for males and so for females. Herewith, the authors did not find statistically significant gender differences. It is expected that the impact of innovation various changes in these preferences, especially in a change to use tablets and smartphones. The analysis has shown that people mostly purchase via smartphone. Moreover, they are the customers with a higher frequency of purchases, and customers of generation X, which means that even the older consumers. The paper includes practical implications, particularly for business entities, for the reason that knowledge of the options leads to the right set of strategies and will follow the effective achievement of business aims. Businesses with the characteristics of an innovative and active entity have a much greater chance of becoming a prosperous company. These companies are able to respond flexibly to the values of those consumers who are using their digital devices. The ever-increasing global interest in digital shopping signals the urgent need to deepen knowledge of consumer behavior. Keywords: digital devices, E-commerce, online shopping, Slovakia, generation, regression analysis, non-parametric methods.

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The Analytical Insight Into Customer Perception of Quality Determinants of the E-Commerce Model Business-to-Consumer Subjects in the Central European Countries

Cited by 5 publications

References 10 publications

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

Impact of Perceived Risk, Perceived Usefulness and Subjective Norms on Online Shopping in the Context of Pakistan

Analysis of consumer preferences related to the use of digital devices in the e-commerce dimension

Using Digital Devices in the Online Shopping: a Study of Demographic Differences

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