The Antecedent and Consequences of Brand Image in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

Kihan, Chung; Yu, Jieun; Kim, Wonjong; Shin, Jae-Ik

doi:10.14257/ijunesst.2016.9.2.18

Cited by 5 publications

(3 citation statements)

References 23 publications

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“…Likewise, the results of Nasib and Amelia's research (2018) confirm that campus image has a positive and significant influence on student satisfaction. However, contrary to the results of a study conducted by Chung, et al (2016) found that brand image had a positive effect on loyalty but did not affect customer satisfaction.…”

Section: Discussioncontrasting

confidence: 96%

Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at Stie Pelita Indonesia Pekanbaru

Arif,

Komardi,

Putra

2021

JABT

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This study aims to analyze the influence of brand image, educational cost, and facility on student satisfaction and loyalty at Pelita Indonesia School of Economic Sciences in Pekanbaru. This study was conducted using a quantitative approach. This study took a sample of 183 respondents at Pelita Indonesia School of Economic Sciences in Pekanbaru. The sampling technique was done using proportionate stratified sampling. The data were analyzed using Structural Equation Modeling with AMOS Version 21. The results showed that brand image had a positive and significant influence on student satisfaction. Educational cost had a positive and significant influence on student satisfaction. Facility had a positive and significant influence on student satisfaction. Brand image had a positive and significant influence on student loyalty. Educational cost had a positive and significant influence on student loyalty. Facility did not have a significant influence on student loyalty. Student satisfaction had a positive and significant influence on student loyalty.

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Section: Discussioncontrasting

confidence: 96%

Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at Stie Pelita Indonesia Pekanbaru

Arif,

Komardi,

Putra

2021

JABT

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“…The perception a consumer holds regarding the veracity of online review is considered as the review credibility (Erkan and Evans 2016). Several research studies (Chung , Yu , Kim and Shin (2016) define credible online reviews as a review that the consumers perceive as truthful, logical, and believable. Past research defines credibility to be associated with consumers' perception and evaluation and not as a direct measure of the reality of reviews.…”

Section: Online Reviews and Customer Loyaltymentioning

confidence: 99%

Brand advocacy and customers loyalty of banks in Nigeria

Nwabuzo,

Odita,

Olannye

2023

JGEB

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The study examined the effects of brand advocacy on customer loyalty of selected banking industry in Delta State. The specific objectives are to, determine the effects of brand advocacy on customer loyalty of selected banks in Delta State and ascertain the effects of online customer reviews on customer loyalty of selected banks in Delta State. Cross-sectional survey research design was adopted for the study. A sample size of 237 respondents was selected from 5 deposit money banks in Asaba, Delta State. The stratified random sampling technique was used for the study. A structured questionnaire was used as the research instrument for the study. Content and validity were taken into consideration to validate the research instrument. To establish the reliability of the instrument, a test-retest method was used. Descriptive statistics like frequency distributions and inferential statistics like correlation and multiple regressions were used to analyze the data collected for the study. Findings showed that the dimensions of brand communication accounts for 53% change in customer loyalty. The study concluded that brand communication has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. Brand advocacy (β =0.106, p=0.044< 0.05), and online customers review (β =0.252, p=0.000< 0.05) has significant positive effect on customer loyalty of deposit money banks in Delta State Nigeria. The study recommended amongst others that banks should regularly monitor online customer reviews across various platforms. Respond promptly to both positive and negative reviews, addressing customer concerns and expressing appreciation for positive feedback. The study established that clear and relevant information empowers customers to make informed decisions, leading to a greater likelihood of choosing and remaining loyal to a bank.

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“…In addition, image also has been found to have an impact on perceived quality (Konuk, 2018), satisfaction (Lahap, Ramli, Radzi, Said, & Zain, 2016;Sallam, 2016) and loyalty (Chung, Yu, Kim, & Shin, 2016;Farida & Ardyan, 2018). In general, this is valid especially in the case of Islamic bank in which the services delivered are difficult to be evaluated, and customers are said to be having limited understanding and knowledge on the products offered, which resulted in an image being the most important driver of customer's future behaviour (Prayag, Hosany, Muskat, & Del Chiappa, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

Corporate Brand Image of Islamic Bank in Malaysia: Antecedents and Consequence

Hamid

Jusoh

Maulan

2020

International Journal of Management Studies

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The role of corporate brand image in influencing the survival of companies has never been underestimated. Because of this, this study intends to examine the antecedents and the consequence of corporate brand image towards customer behaviour. A model proposing firms and non-firms communication as the antecedents and loyalty as the consequence was proposed. One hundred and sixty-eight (168) questionnaires were collected and data was analysed based on the Partial Least Square-Structural Equation Modeling (PLS-SEM). The result of the study revealed that both firm and non-firm communication play a significant role in shaping the corporate brand image of an Islamic bank, especially in Malaysia. Corporate brand image on the other hand was also found to influence customers’ loyalty. These findings have broadened the understanding of the corporate brand image’s antecedents and the consequence also shows the importance of managing the Islamic bank corporate communication.

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The Antecedent and Consequences of Brand Image in a Low-Priced Cosmetic Brand of South Korea: The Moderating Effect of Gender

Abstract: We performed a study to

Cited by 5 publications

References 23 publications

Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at Stie Pelita Indonesia Pekanbaru

Brand Image, Educational Cost, and Facility on Student Satisfaction and Loyalty at Stie Pelita Indonesia Pekanbaru

Brand advocacy and customers loyalty of banks in Nigeria

Corporate Brand Image of Islamic Bank in Malaysia: Antecedents and Consequence

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