The antecedents and outcomes of export market orientation: A bibliometric review

Abstract

Export market orientation has always been a central issue in the study of international business and marketing. Therefore, it is essential to put effort into understanding the concept and its application in real-life business. Following in-depth studies and critical review papers in previous years, this research paper focuses on synthesizing and analyzing empirical studies in the period from 2015 to 2021, revolving around theoretical issues, context, the main features of the object, and the methodology. Within a predetermined time frame, twenty critical papers on export market orientation were selected and analyzed. The result reveals in detail that there are sixteen antecedents and five outcomes of export market orientation, as well as the total of eight moderators and seven mediators influencing their relationships. Findings have indicated that in recent years, models and theories of earlier eras have been developed and many of them have reached maturity.

Price transmission in shrimp production in Vietnam

“…The estimated black tiger farm price elasticity with respect to export price of this study is also similar to what found in other previous studies. Specifically, Nguyen [37] and Le et al [38] found that the elasticity of farm price with respect to export price of back tiger shrimp were 0.1 and 0.3, respectively. Study results showed that this price elasticity is increasing in recent years.…”

Review of agricultural value chain analysis

“…If actors invest or upgrade processing and preservation technology, the seasonal problem of products will be solved. The product will be preserved longer, meet market requirements, and reach further markets (Boaventura, Abdalla, Araujo, & Arakelian, 2018;FAO, 2015;Gashaw, Habteyesus, & Nedjo, 2018; H. T. T. Nguyen & Mai, 2017; L. T. P. Nguyen, 2017;P. V. Nguyen & To, 2014;S.…”