2008
DOI: 10.1080/09593960701868241
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The antecedents of in-store hoarding: measurement and application in the fast fashion retail environment

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Cited by 82 publications
(97 citation statements)
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References 26 publications
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“…When limited product availability is hinted, customers expect competition with other customers, become excited, and demonstrate greater purchase intention. This result is consistent with the finding that the more customers recognize perishability and scarcity, the more they conduct in-store hoarding (Byun and Sternquist 2008;.…”
Section: Discussionsupporting
confidence: 82%
See 1 more Smart Citation
“…When limited product availability is hinted, customers expect competition with other customers, become excited, and demonstrate greater purchase intention. This result is consistent with the finding that the more customers recognize perishability and scarcity, the more they conduct in-store hoarding (Byun and Sternquist 2008;.…”
Section: Discussionsupporting
confidence: 82%
“…Customers expect competition between customers even before they enter a store. When the volume of in-store products is limited, customers take urgent action such as hoarding to obtain the limited product (Byun and Sternquist 2008;. Customers are more likely to expect competition when they have to wait in line to enter a store than when they do not.…”
Section: Expectation For Customer Competitionmentioning
confidence: 99%
“…According to the theories previously described, luxury retailers can also manage the 'rarity principle' (Dubois and Paternault 1995;Phau and Prendergast 2001) and the 'scarcity principle' to positively affect product valuation. The scarcity principle is strategically applied by fast fashion retailers (Byun and Sternquist 2008) to create a 'sense of scarcity', but it could become a useful strategy also for luxury retailers and luxury fashion companies. Perception of scarcity is usually reachable through limited production (e.g.…”
mentioning
confidence: 99%
“…Zara stores that receive small quantity of products twice a week and where 40% of the assortment varies continually). Simultaneously, product scarcity will increase the risk of the unavailability of the product in the expected time period (Tan and Chua 2004), becoming a significant driver of in-store hoarding and impulsive shopping (Byun and Sternquist 2008).…”
mentioning
confidence: 99%
“…With this speed, retailers are capable of offering high-end designs to consumer masses at low prices. Nonetheless, the expedited manufacturing speed necessary to meet fashion trends may neglect working conditions [14], and the rapid cycle needed to keep up with trends has led to the deliberate shortening of the lifespan of fashion products [15]. The styles in fast fashion tend to fade out after a couple of fashion seasons, and the low quality and low pricing of the fast fashion products encourages people to buy multiple clothes at once and to dispose of them shortly thereafter, resulting in increasing fashion waste [16].…”
Section: Slow Fashion From a Sustainability Perspectivementioning
confidence: 99%