2010
DOI: 10.3846/jbem.2010.10
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The Antecedents of Online Brand Trust: Malaysian Evidence

Abstract: Abstract. This study empirically investigated the factors that influence consumer's perception of online brand trust in Malaysia. Six hypotheses were developed to test hypothesizing relationships among: security/privacy, perceived risk, word-of-mouth, quality information, good online experience, brand reputation with online brand trust. A survey of 209 respondents was used in this study to test hypothesized relationships. Survey findings indicate that security/privacy, perceived risk, word-of-mouth, quality in… Show more

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Cited by 45 publications
(24 citation statements)
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“…In terms of Malaysian SMEs, it should be noted that innovation is imperative for them as the economic development depends on the industrial growth base on innovation activities and social development (Zeng et al, 2010). Thus, SMEs are moving away from focusing on cost reduction and directing towards innovation for long term success (Alam & Yasin, 2010). In this respect, innovativeness is required as an organization's tendency to support new ideas, sharing knowledge, novelty, and creative processes resulting in new products and services development (Certo et al, 2009;Madhoushi et al, 2011).…”
Section: Proposition 1: Dimensions Of Organizational Learning Namely mentioning
confidence: 99%
“…In terms of Malaysian SMEs, it should be noted that innovation is imperative for them as the economic development depends on the industrial growth base on innovation activities and social development (Zeng et al, 2010). Thus, SMEs are moving away from focusing on cost reduction and directing towards innovation for long term success (Alam & Yasin, 2010). In this respect, innovativeness is required as an organization's tendency to support new ideas, sharing knowledge, novelty, and creative processes resulting in new products and services development (Certo et al, 2009;Madhoushi et al, 2011).…”
Section: Proposition 1: Dimensions Of Organizational Learning Namely mentioning
confidence: 99%
“…Innovation plays a significant role in helping business to attain a sustainable competitive edge (Prajogo, Sohal 2003;Tushman, Nadler 1986), especially in developing countries such as Malaysia where industrial growth has become an integral part of the economic development. In a hypercompetitive global environment, business organizations in the developing countries are increasingly seeking for innovation, shifting away from the previous focus on cost reduction for long term success (Shah Alam, Yasin 2010). Given that the manufacturing industry is the key driver for social and economic development in the developing countries (Zeng et al 2010), promoting innovation should be one of the priorities of the developing countries in their economic agenda.…”
Section: Introductionmentioning
confidence: 99%
“…While previous studies focused on the role of brand experience on brand loyalty, consumer satisfaction, brand recall, brand trust, self image congruence, brand image (Brakus et al, 2009;Ishida & Taylor, 2012;Baumann, 2015;Heath, 2006), this study searches for any relation with the brand reputation. Brand reputation is a crucial indicator for the brand equity (Alam & Yasin, 2010). Thus, consumers frequently choose reputable smartphone brands based on their experience with the brand.…”
Section: Discussionmentioning
confidence: 99%