The antecedents of repurchase intention in the Indonesian e-commerce marketplace mediating role of trust

Abstract

This study examines the effect of perceived ease of use and perceived security on repurchase intention mediated by the trust of e-commerce marketplace users in Samarinda City. This research was conducted on 150 users of the e-commerce marketplace. Data analysis uses partial least square (SEM-PLS) structural equation modeling with the Smart-PLS 3.0. The results showed that perceived ease of use significantly affected repurchase intention, but perceived security had no significant effect. This study also shows that trust successfully mediates the effect of perceived ease of use and perceived security on repurchase intention. From this research, it is suggested that e-commerce marketplace companies continue to innovate so that the trust felt by users increases. According to the findings of this study, e-commerce marketplace companies should continue to innovate to increase user trust.

What drives e-commerce repurchase intention? Mediating role of customer satisfaction

“…Furthermore, consumer concerns about privacy, security, and trust in the online transaction process also contribute to this issue. Nevertheless, the current market offers many e-commerce service providers who can guarantee privacy, security, trust, and excellent facility services that enhance consumer satisfaction (Sudirman et al, 2022).…”