The Appeal of the Underdog

Vandello, Joseph A.; Goldschmied, Nadav; Richards, David A.

doi:10.1177/0146167207307488

Cited by 144 publications

(183 citation statements)

References 60 publications

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“…There may be a number of reasons for this declining spirit: It may be due to the high expectations among German fans after the German team had won the World Cup in 2014. Psychologists have shown that expected wins are emotionally less satisfying compared to unexpected wins (Vandello et al 2007). Furthermore, the press coverage of the UEFA EURO was long dominated by fan riots -for instance, those on the opening weekend in Marseille -, reports of (insufficient) security measures in the stadia and fears concerning possible terrorist attacks.…”

Section: Discussionmentioning

confidence: 99%

Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany

Mutz

2018

Applied Research Quality Life

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Research on sport events and well-being yield inconclusive results with some studies suggesting that well-being is increasing during major sport events while other studies fail to establish such a relationship. The present study aims at investigating the relationship between sport events and life satisfaction more closely, while at the same time avoiding some methodical pitfalls of prior research. The study uses a representative sample from Germany and had a longitudinal design, covering the time before, during and after the UEFA EURO 2016. Findings demonstrate a significant increase in life satisfaction in Germany during the football competition (d = .17). Further analyses reveal that satisfaction with life is elevated particularly among subjects with a genuine interest in football in general and in the EURO in particular, whereas for those respondents uninterested in football, changes in life satisfaction were mostly insignificant and marginal in size. However, two months after the EURO life satisfaction was already on the decline and drifted towards the baseline level. Hence, the EURO did not produce a persistent change, but rather a short peak in life satisfaction among football affine groups.

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Section: Discussionmentioning

confidence: 99%

Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany

Mutz

2018

Applied Research Quality Life

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“…An alternative explanation focuses on the 'Underdog Effect' where one favors a previous unaffiliated entity, which is perceived to be at an undeserved disadvantage relative to others (Vandello, Goldschmied, & Richards, 2007). The 'Underdog Effect' is a robust UNDERDOG EFFECTS ON CHARITABLE DONATIONS 4 phenomenon observed in voting behavior, brand loyalty, and sports spectators' choice of team (Goldschmied & Vandello, 2012;Goldschmied & Vandello, 2009; Shirai, 2017).…”

Section: Preferences For Giving To a Charity With Least Prior Supportmentioning

confidence: 99%

“…If the Underdog Effect drives the preference for the least supported school, the open responses should include terms referring to its relative disadvantage (i.e. "has the least") (Vandello, Goldschmied, & Richards, 2007) whereas, if donations are due to impact donating, responses should include making a difference (e.g. "biggest impact") (Duncan, 2004).…”

Section: Studymentioning

confidence: 99%

“…They found that 73% of participants choose to give to the charity with the smaller revenue, which resulted in an additional €323 being donated to that charity. Borgloh et al (2013) suggested donations to the charity with a smaller revenue would have greater impact since the donors' contributions would have the largest effect on increasing the endowment of the charity.An alternative explanation focuses on the 'Underdog Effect' where one favors a previous unaffiliated entity, which is perceived to be at an undeserved disadvantage relative to others (Vandello, Goldschmied, & Richards, 2007). The 'Underdog Effect' is a robust UNDERDOG EFFECTS ON CHARITABLE DONATIONS 4 phenomenon observed in voting behavior, brand loyalty, and sports spectators' choice of team (Goldschmied & Vandello, 2012;Goldschmied & Vandello, 2009; Shirai, 2017).…”

mentioning

confidence: 99%

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When the Relatively Poor Prosper: The Underdog Effect on Charitable Donations

Bradley

Lawrence

Ferguson

2018

Nonprofit and Voluntary Sector Quarterly

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In fundraising, it is common for the donor to see how much a charity has received so far.What is the impact of this information on a) how much people choose to donate and b) which charity they choose to donate to? Conditional cooperation suggests that people will donate to the charity that has received the most prior support, while the Underdog Effect suggests increased donations to the charity with the least support. Across 2 laboratory experiments, an online study (combined N = 494) and a qualitative survey (N = 60), a consistent preference to donate to the charity with the least prior support was observed. Thus, the Underdog Effect was supported. We suggest people will show a preference for the underdog if there are two or more charities to donate to, one of the charities is at a disadvantage and people have little preexisting loyalty to either charity. Keywords: Social Information, Charitable Donations, Underdog Effect, Impact Philanthropy UNDERDOG EFFECTS ON CHARITABLE DONATIONS 2It is becoming increasingly common for charities to allow potential donors to be able to observe others' prior donations (Butt & Shah, 2012). It is believed that the visibility of previous donations provides social information that potential donors can use to help inform their own donation decisions. A number of studies examining this type of social information have shown that people have a preference to give to a charity/organization with a larger number of previous donations (Frey & Meier, 2004;Martin & Randal, 2008). However, many of these studies prevented direct comparison of information across charities by using between subjects designs, whereby participants were presented with information about either one charity or another (Frey & Meier, 2004;Martin & Randal, 2008). A more realistic scenario is that potential donors are able to compare information on previous donations across charities simultaneously. This is akin to online fundraising where donation information for a variety of charities can be compared. Therefore, we investigate whether, under this donation scenario, donors would show a preference to donate to either the most supported or the least supported charity. If participants do prefer the least supported charity, we ask: is this because they are motivated by the desire to make their donation have a bigger impact on the charity (the impact donor) or are they motivated by a preference to support those at a disadvantage (the underdog donor)? Theoretically, this paper explores the potential role of an underdog effect in charitable decisions. First, we review the theories that support the preference to give to a charity with greater prior support. We then review the theories supporting the preference to contribute to a charity with the least prior support. Finally, we explore how these preferences may be moderated by the observability of prior donations before outlining the current research. Preferences for giving to a charity with greater prior supportConditional cooperation suggests that there should be a pos...

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“…If so, one can ask why do people, overwhelmingly, support a person who is perceived as disadvantaged and is expected to lose. Vandello et al (2007) suggest that individuals are often motivated to make favourable character judgments about disadvantaged groups (e.g., seeing poor people as more honest, moral and likable than rich people) as a way to rectify or at least to rationalize inequalities. This stems from the belief that the world is a fair place where there is some balance in outcomes.…”

Section: Underdog Consumermentioning

confidence: 99%

Consumers’ motivations and roles in rooting for or against underdog consumer

Zourrig

Hedhli

2017

Int J Consumer Studies

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When wronged customers feel powerless they could bring publicly their fight against offending firms. Doing so could help to put the perpetrator firms under pressure and urge them to restore fairness. While some consumers could express their commitment to wronged consumers, others may disagree and disapprove their fight. This paper investigates consumers' motivations and roles in supporting and rooting against powerless customers-referred here as underdogs. Using a netnography approach to analyse online participants' postings, we identified two types of roles:supportive and unsupportive roles. The former consist of five consumers' roles that are endorsed when rooting

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The Appeal of the Underdog

Cited by 144 publications

References 60 publications

Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany

Life Satisfaction and the UEFA EURO 2016: Findings from a Nation-Wide Longitudinal Study in Germany

When the Relatively Poor Prosper: The Underdog Effect on Charitable Donations

Consumers’ motivations and roles in rooting for or against underdog consumer

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