The application of big data in fashion retailing: a narrative review

Madsen, Dag Øivind; Silva, Emmanuel Sirimal; Hassani, Hossein

doi:10.1504/ijmcp.2020.112160

Cited by 2 publications

(1 citation statement)

References 47 publications

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“…Previous studies have determined that big data analytics is useful for improving a company's marketing activity (Sun et al, 2014). Big data analytics in the fashion industry is useful for understanding consumer trend forecasting, consumer experience and consumer engagement (Madsen et al, 2020). Consumer sales data collected from real retailers can provide firms with greater insights into their target markets than their competitors (Erevelles et al, 2016).…”

Section: Literature Review 21 Understanding the Market Through Big Da...mentioning

confidence: 99%

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Pang

Kim

et al. 2021

APJML

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PurposeThe COVID-19 pandemic has caused a decline in overall consumption, but luxury sales within offline department stores rose significantly. This study identifies changes in the market environment variable (i.e. pandemics) and their impact on clothing consumption behavior. Moreover, it examines consumer behavior characteristics and provides implications for future fashion marketing and merchandising strategies.Design/methodology/approachThis study analyzed post-pandemic consumption trends by obtaining luxury brand sales data from the Korea National Statistical Office and department stores. Moreover, it investigated luxury consumption fluctuation after the pandemic and statistically analyzed the characteristics of luxury consumers by customer level (CL) that affected sales.FindingsThe results of the study showed that offline (online) clothing consumption at mass markets has decreased (increased) since the pandemic, whereas sales of luxury fashion brands at offline department stores have grown. Moreover, the in-depth analysis showed a significant sales decline (increase) for clothing-centered (leather-centered) luxury brands.Practical implicationsIf such a trend in luxury brand consumption continues, current polarization is expected to be maintained. Therefore, the study’s findings can be used as basic data in strengthening luxury brands and planning products.Originality/valueThis is the first work to undertake a comparative study of fashion consumer behavior, before and after the pandemic, involving the mass and luxury markets in South Korea.

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Section: Literature Review 21 Understanding the Market Through Big Da...mentioning

confidence: 99%

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Pang

Kim

et al. 2021

APJML

View full text Add to dashboard Cite

show abstract

Innovations with sustainability potential within the ultra-fast business model

Uchańska-Bieniusiewicz

2024

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Purpose This paper aims to investigate the process and business model innovations within the ultra-fast business model (UFBM) that have potential sustainable applications. Design/methodology/approach An exploratory multiple case study research method was used, emphasizing on an integrative literature review and focusing on two successful Chinese-origin companies that have revolutionized the e-commerce market: Shein and Temu. Findings Although the UFBM adopted by these companies remains highly controversial and is commonly associated with harmful business practices and lack of business responsibility, both have managed to develop process and business model innovations that may interest sustainability-driven organizations. They have implemented their unique versions of the customer-to-manufacturer (C2M) production system, which reduces costs and facilitates information exchanges between customers and manufacturers, thereby achieving a better product-market fit. Further still, they have redefined the shopping experience through their interpretations of collaborative consumption, as manifested in live and social commerce, gamification and group buying formats. Originality/value Instead of dismissing the UFBM due to its negative environmental and societal impacts, the study concentrates on process and business model innovations that have a potential for sustainability. That does not mean praising the business model as a whole, but instead indicating its potentially interesting aspects that could serve as inspirations for managers and business leaders who are concerned with sustainability. Learning from others' experiences is a recognized business practice, and in this case, could be particularly beneficial for companies with limited resources or opportunities for experimentation.

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The application of big data in fashion retailing: a narrative review

Cited by 2 publications

References 47 publications

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Impact of COVID-19 pandemic upon fashion consumer behavior: focus on mass and luxury products

Innovations with sustainability potential within the ultra-fast business model

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