The application of online marketing tools in marketing communication of the entities with the tourism offer in 2020 in Slovakia

Ďaďová, Irina; Soviar, Jakub

doi:10.1016/j.trpro.2021.07.170

Cited by 12 publications

(5 citation statements)

References 4 publications

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“…This data can be used to create more targeted and personalized marketing messages that are more likely to resonate with customers. According to a report by McKinsey, businesses that use data-driven insights to inform their marketing strategy see a 20% increase in customer engagement and a 15-20% increase in marketing ROI (Ďaďová & Soviar, 2021).…”

Section: Discussionmentioning

confidence: 99%

Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age

Hermayanto

2023

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This research aimed to explore effective marketing strategies in the digital era by identifying current trends and best practices. A qualitative research method was used, involving interviews with marketing experts and an analysis of case studies. The results show that a successful marketing strategy in the digital era involves a strong online presence, targeted advertising, and personalized communication with customers. Social media platforms were found to be crucial in reaching and engaging with customers. Additionally, content marketing, influencer marketing, and search engine optimization were identified as effective tactics. The research also highlights the importance of regularly updating and adapting marketing strategies to stay current with technological advancements and changing consumer behaviors. The findings of this research provide valuable insights for businesses looking to improve their marketing efforts in the digital era.

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Section: Discussionmentioning

confidence: 99%

Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age

Hermayanto

2023

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“…According Emile Woolf International (2015) communication is the act of a business delivering or exchanging information by speech, writing, or other mediums. Electronic media can be used for communication, and it can transmit information more quickly, claim Dadová & Soviar (2021).…”

Section: Theoretical Overview and Hypothesis Development Communicationmentioning

confidence: 99%

What Factors Do Customers Consider Before Deciding To Open A Bank Account?

Herlangga,

Tuti

2024

int.jour.sci.res.mana

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The purpose of this study is to determine how bank personnel' communication and understanding, as well as the telemarketing strategies used by banks, can affect consumers' decisions to open accounts. The study's participants were patrons of both commercial and state-owned banks (X and Y). 205 participants made up the sample that was gathered through incidental sampling. Questionnaires were distributed between November and December of 2023. The SmartPLS data analysis approach was applied. The findings demonstrate that the three independent research variables—communication, knowledge, and telemarketing—have an impact on consumers' decisions to open bank accounts. By concentrating on this, the company will be able to increase sales and long-term business growth, especially in the area of acquiring new customers.

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“…Komunikasi pemasaran elektronik terjadi terutama melalui situs web, media sosial, atau aplikasi seluler. Dengan menggunakan saluran pemasaran dapat menjangkau pasar sasaran lebih cepat dan lebih efisien serta menyesuaikan konten dengan keinginan pelanggan [11]. Tools marketing yang akan dirancang peneliti yang bernama i-notif bertujuan untuk meningkatkan target investasi di tahun 2023 di daerah Provinsi Gorontalo.…”

Section: Pendahuluanunclassified

LKPM-Notification: Aplikasi Marketing Sebagai Solusi Peningkatan Realisasi Investasi Di Provinsi Gorontalo

Biki,

Sawitri Pilomonu,

Mendo

et al. 2023

IDEALIS

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Indonesia memiliki target yang harus diselesaikan secara bersama termasuk target pemulihan ekonomi pasca pandemic covid-19. Demi mewujudkan investasi yang berkelanjutan, peneliti memiliki rancangan konsep dan prototype yang akan menjawab tantangan realisasi investasi di Provinsi Gorontalo. Penelitian ini akan berfokus pada perancangan aplikasi yang bisa membantu meningkatkan kesadaran para investor agar bisa patuh dalam melaporkan Laporan kegiatan penanaman modal di aplikasi resmi OSS (online single submission). Persoalan dilapangan sering ditemui para investor tidak melaporkan LKPM dan hal tersebut otomatis mempengaruhi laporan dan data realisasi investasi di suatu daerah. Untuk meminimalisir ketidakpatuhan para investor dalam melaporkan LKPM maka peneliti memiliki alternatif berupa rancangan pembuatan aplikasi i-notif atau investor notification. Dalam penelitian ini, kami menyusun sebuah rancangan berupa prototype aplikasi yang akan berperan pada peningkatan customer engagement. Melihat pada kasus ketidak disiplinya para pelaku usaha, maka sudah sepantasnya DPM PTSP dan BKPM melakukan terobosan agar mereka bisa lebih disiplin seperti halnya costumer engagement. I-notif dirancang dalam bentuk aplikasi content broadcasting. Penelitian ini menggunakan metode prototyping. Hal ini bertujuan untuk mendukung stabilitas investasi di Provinsi Gorontalo.

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The application of online marketing tools in marketing communication of the entities with the tourism offer in 2020 in Slovakia

Cited by 12 publications

References 4 publications

Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age

Effective Marketing Strategies in Business: Trends and Best Practices in the Digital Age

What Factors Do Customers Consider Before Deciding To Open A Bank Account?

LKPM-Notification: Aplikasi Marketing Sebagai Solusi Peningkatan Realisasi Investasi Di Provinsi Gorontalo

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