“…Food Fraud-including the U.S. FDA defined subcategory of economically motivation or EMA-is illegal deception conducted for economic gain (China Daily Newspaper, 2014;DEFRA, 2014;EC, 2014;Food Standards Agency, 2014;FSA/UK, 2006;GFSI, 2014aGFSI, , 2014bISO, 2010ISO, , 2011IUFoST, 2016;Spink et al, 2014;WU, 2017). There is an increased vulnerability to the deception since the global food industry is faced with rapid innovation driven by technology advances and market changes as consumer choices and preferences evolve (Huisman & Van Erp, 2013;Lord, Flores Elizondo, & Spencer, 2017;Silvis, van Ruth, van der Fels-Klerx, & Luning, 2017;Spink, 2019;Spink, Hegarty, Fortin, Elliott, & Moyer, 2019b; van Ruth, Luning, Silvis, Yang, & Huisman, 2018). Regulations and standards covering the safety of food are also evolving to keep up with these changes in the marketplace, all aimed at protecting the consumer.…”