IntroductionThe Neo-Assyrian and the Achaemenid empires were the first supranational political entities which emerged in Western Asia. As typical imperial structures, their art, being one of the most tangible means of propaganda, strongly reflected their imperialist policies. Propaganda in ancient empires has been a popular topic for study [15; 26] and a wide range of specific analyses of both Assyrian and Achaemenid kingships have also been conducted [].The features of propaganda vary according to the historical, cultural and political context in which it was created. However, it is generally possible to identify two main subspecies: action propaganda -aimed at changing attitudes -and integration propaganda -aimed at reinforcement.Propaganda is of course not objective, and is used primarily to influence an audience and bolster a specific political agenda, often based on expansion policies and the submission of others. It uses specific codes and languages in order to produce emotional responses in the audience.Who was the audience of the propaganda of ancient Near Eastern kingdoms and empires? Firstly, it was aimed at the gods in order to show them the strength of the king and his achievements in ruling the state [17, pp. 2354-2355; 23, p. 259]. Next, it was directed at the political and social structures surrounding the king, i.e. the court, the nobility, the army, foreign visitors, and -last of all -at the common people.The society in such imperial entities was strongly hierarchical, with wealth, status, and power concentrated in the hands of the king, his court, and his officials [7]. Propaganda, however, despite being focused on strengthening ties with the audience, expressed merely the ideology of the ruling elite, for the purpose of justifying inequalities between societies and any particular actions carried out by the king [16, p. 300]. It followed two main directions: first it had to emphasize the legitimacy of the actions of the ruling elites; second, it also made defamatory remarks about adversaries. These actions were based on the concept of "centre versus periphery", which is a typical topos of imperial societies. Assyrian ideology was strongly influenced by this concept whereas Achaemenid dogma was less affected. The centre was seen as prosperous and civilized due to the position and actions of the king; it produced the resources necessary for existence; the periphery, on the other hand, was seen as uncivilized, chaotic, dark and unknown [16, p. 306; 17, pp. 2362-2363].