The architecture of the addiction lobby

Abstract

This chapter uses social network analysis to explore the web of influence of the four ‘addictive’ industries examined in the book: alcohol, tobacco, food, and gambling. The data are used to paint an overall picture before taking a closer look in subsequent chapters. The four industries form more or less separated clusters, and whereas the alcohol and food industries are very well interconnected, the gambling and tobacco industries are only loosely tied to the others. The network also shows that advertising and marketing sectors and think tanks often act as connecting hubs between the industries. The closer look at the clusters of the four industries shows some important differences. The food cluster is more heterogeneous than the others are; the alcohol cluster contains product-related subclusters; and gambling, as well as tobacco, is smaller and less dense compared with the other two.