The art of Branding: Branding strategy for potential customer mastery

Abstract

Many parties are often fooled, that Branding is synonymous with Brand, both of them have differences in elaboration, where Branding is an effort of activities carried out by companies how Brands owned by companies are able to provide their perceptions to companies so that customers decide to make purchases, while Brands are related to the name of the company to provide a differentiator between the brands owned by the company and other companies so that the company will always be the choice to buy the goods and services it produces.