The art of metaphor

Qian, Xiaofan; Yang, Ying; Gong, Yongquan

doi:10.1145/2087756.2087780

Cited by 12 publications

(2 citation statements)

References 53 publications

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“…For instance, McCarthy et al (2004) showed that if users were confronted with violations of their expectations they were able to quickly adapt to non-standard layouts in websites. Therefore interacting with an evolving system such as a website or any interactive system must provoke the user's old model to adapt to the new system (Neisser, 1976;Qian et al, 2011). Other studies about mental representations of websites have compared their results to previous studies to get an estimate of how these have changed over time.…”

Section: Changes In Location Expectations Of Interfaces Elementmentioning

confidence: 99%

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Is It Still Where I Expect It?—Users’ Current Expectations of Interface Elements on the Most Frequent Types of Websites

et al. 2016

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Knowing users' expectations about what they expect on a website and where they expect to find it is crucial for the success of a website. For the last decade, technological advances have entailed major changes in website design but the impact of these changes on users' mental representations of websites remains unclear. In an online study (N = 841), we asked users to sketch their prototypical version of an online shop, a news website and a company page, thereby indicating the interface elements they expect on the website and their expected location. We compared our results to those of a previous study to investigate changes in users' mental representations of websites over time. This comparison suggests that interface elements such as the logo, main content and navigation area are still expected in the same location although others have shifted to the rich footer area at the bottom of the website. In addition, new elements such as links to social networks have been incorporated into users' mental representations whereas other interface elements have disappeared. By providing updated consolidated blueprint models for all three website types, we help designers to create expectation-based websites. Further implications for research and practitioners are discussed. RESEARCH HIGHLIGHTS• Measuring current expectations about the location of interface elements, • Website layout: composition and expected location of interface elements,• Gain insights into developments in users' expectations over time.

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Section: Changes In Location Expectations Of Interfaces Elementmentioning

confidence: 99%

“…In the literature, users' internal representations of websites are often referred to as 'mental models' (e.g. Bernard and Sheshadri, 2004;Qian et al, 2011;Roth et al, 2010). In cognitive psychologyc, 'mental models' are internal knowledge representations of an external reality (Gentner and Stevens, 1983;Johnson-Laird, 1983).…”

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confidence: 99%