2024
DOI: 10.1108/jeas-11-2023-0306
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The aspects of behavioral finance with new insights: an analysis of individual investors at Pakistan Stock Exchange (PSX)

Sara Munir,
Mazhar Farid Chishti,
Rizwana Bashir

Abstract: PurposeThe cognitive biases exhibited by investors could hinder their capacity for logical reasoning and impact their perception and reaction to information when making financial choices. So, this study was done to identify the behavioral biases that hinder investors' sound decision-making at the Pakistan Stock Exchange (PSX).Design/methodology/approachA cross-sectional study was undertaken employing a causal research design approach. Questionnaires were administered to individual investors of the PSX as the d… Show more

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