The declining number of SARS-CoV-2 virus infections caused the business environment to change yet again. Businesses such as Kaika Licious, a Micro, Small, and Medium Enterprises (MSMEs) need to adapt to gain a competitive advantage. This study aims to identify the strengths, weaknesses, opportunities, and threats faced by Kaika Licious Tanjungpinang and formulate strategies that can be implemented post COVID-19 pandemic. Semi-structured interviews and observation were used to collect data. The result of this study shows that Kaika Licious's internal and external positions are relatively strong. The SWOT analysis conducted resulted in SO, ST, WO, and WT strategies that can be adopted by Kaika Licious in post COVID-19 pandemic.