Historically, dementia care in Ireland has been under-funded and under-prioritised (Cahill, 2010). The care system has slowly moved away from institutionalisation, workhouses for the destitute and large-scale unregulated county homes to newer more enlightened models with a stronger focus on community care (Timonen and Doyle, 2008). The Care of the Aged Report (Inter-Departmental Committee on the Care of the Aged, 1968), was the first policy document that explicitly referenced older people remaining in their own homes. These commitments to community care were magnified in The Years Ahead: a Policy for the Elderly (Robins, 1988). The Years Ahead also contained some of the first dementia specific policy recommendations. These centred on elements such as screening for dementia, the need for dementiaspecific carers, additional day care and day hospital facilities, specialist hostels to support people with severe dementia and developing the provision of psychiatry in old age. Although clinically driven these policy documents have provided a solid baseline for current developments in dementia services. An Action Plan for Dementia (O'Shea and O'Reilly, 1999) commissioned by the National Council for Ageing and Older People, was Ireland's first non-governmental dementia plan. It envisioned a person-centred, best practice social model of dementia care highlighting the need for major improvements in care in the community. It prioritised several key areas: increased public awareness, earlier diagnosis, psychosocial approaches to complement existing care, community based-services and small-scale residential care units. The government's 2001 Health Strategy (Dept. of Health, 2001) pledged to implement the Plan, but this hope was never realised. Despite pressure from various stakeholder groups, the setting up of two National Dementia Working Groups and the publication of a call for implementation (O'Shea, 2007) dementia failed to become a priority for government. The attention of policymakers at that time was focused mainly on the regulation of nursing homes in Ireland, including establishing the statutory provision of long-term care with the Nursing Homes Act (1990) and the development of national quality standards for residential care settings for older people in Ireland (HIQA, 2008). Eventually, in 2011 a promise was given by the incoming government to develop a National Dementia Strategy (Dept. of Health, 2014). However this was signalled as a no cost strategy, due to the precarious condition of the State's finances at that time. Fortunately, from 2011 to 2016, dementia care in Ireland benefited from a substantial charitable investment of over €33 million from The Atlantic Philanthropies (O'Shea and Carney, 2016). Atlantic Philanthropies funded major multi-sectoral programmes throughout the country in key areas such as: service transformation, including end-of-life care; advocacy and awareness; education and training; brain health, prevention and diagnosis; and measurement, research and evaluation (O'Shea and Carney, 2016). ...