The association between exposure to social media alcohol marketing and youth alcohol use behaviors in India and Australia

Gupta, Himanshu; Lam, Tina; Pettigrew, Simone; Tait, Robert J.

doi:10.1186/s12889-018-5645-9

Cited by 24 publications

(23 citation statements)

References 27 publications

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“…Studies regarding tobacco use in India indicate most susceptible time for initiating tobacco use in India is during adolescence and early adult hood [16]. Similar findings highlighted influence of social media alcohol marketing on youth alcohol use behavior in India [17].…”

Section: Discussionsupporting

confidence: 53%

Profile of adolescent social media user in rural area

Patil

Bharti

Amte³

et al. 2019

Int J Pediatr Res

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Background: With the widespread accessibility of internet in India over last decade, use of social media has become more popular especially in teenage children. Social media can be used for variety of reasons. It can be useful or may have adverse effects. In urban area use of social media is expected to be more however data regarding use of social media by adolescent children in this area is lacking. This study is conducted to know various aspects of social media use by adolescent children in rural part of Kolhapur district. Method: 650 students, with equal sex distributionin the age group of 15-18 years studying in 11 th & 12 th class from two rural areas of Kolhapur district were selected by simple random sampling technique. Data was collected by validated questionnaire. Data was analyzed by SPSS 23.0 version. Result: 87.86% rural adolescent children were found to use social media. Most of them were using it for entertainment and communication than for educational purpose. 30% children expressed negative feelings and more than half reported social media affecting their life style adversely. Conclusion: Accessibility to electronic gadgets, internet and social media is rapidly increasing to rural area. Along with good aspects of social media, negative aspects are also affecting rural adolescent children significantly. This highlight need for timely interventional strategies.

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Section: Discussionsupporting

confidence: 53%

Profile of adolescent social media user in rural area

Patil

Bharti

Amte³

et al. 2019

Int J Pediatr Res

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“…Marketing through sports sponsorship, social media, films and celebrities, conferences and events is increasing and is of concern [104][105][106][107][108][109][110][111]. Industry interests employ innovative methods in common social media platforms to engage youth (like posting, liking, sharing and commenting on items posted on alcohol companies' social media accounts, viewing the event page/attending the event advertised by an alcohol company via social media and/or accessing alcohol websites), exposing them to various alcohol products [104,112], and thus influencing their behaviour [113]. It can be concluded that the existing social media use policies are ineffective in controlling alcohol advertisements and promotion, both within and outside India [58,112].…”

Section: Marketing Of Alcoholic Beveragesmentioning

confidence: 99%

Alcohol consumption in India: A rising burden and a fractured response

Gururaj

Sukumar

Arvind

2020

Drug and Alcohol Review

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Issues To review the burden of alcohol use in India, examine current policy initiatives and programs specific to India and provide a roadmap for future actions. Approach A literature search was undertaken to review available published research papers, unpublished reports and anecdotal media information in the period 2000–2020 to assess the burden and pattern of alcohol use and appraise alcohol control policies in India. Key Findings The per‐capita alcohol consumption among individuals aged 15+ years was 5.7 L, which increased over time. Prevalence of alcohol use varied across states with considerable impact on the nation. Regulatory policies and alcohol control programs vary across Indian states, with poor enforcement and implementation. Taxation and pricing policies are revenue oriented. Policies are needed to address the aggressive and innovative marketing strategies of the alcohol industry. The system for regular monitoring of alcohol burden and conducting alcohol policy analysis needs strengthening. Implications Alcohol use and its public health impact would continue to increase in India in the absence of effective policy and programs; the country may not achieve its stated goal of relative reduction of alcohol use prevalence by 10% by 2025. Conclusion The prevailing alcohol control policies and programs in India have been less than fully effective in controlling the burden of alcohol use and its associated impact. There is a need for comprehensive, evidence‐based and consensus‐driven national alcohol control policy to appropriately guide and support the Indian states in regulating alcohol and reducing the associated burden. Effective implementations of such policies are central to its success.

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“…2,3 Marketing on social media can lead to a positive attitude toward alcohol use, regular consumption of alcohol, engagement in heavy drinking, and future alcohol-related problems. 4 It is also known that strategic ambiguous messages have a larger impact on drinking in vulnerable age groups like young people rather than the whole population. Given this evidence, marketing in social media cannot be taken lightly despite their message to drink responsibly.…”

Section: Guest Editorialmentioning

confidence: 99%